La planificación financiera y la rentabilidad en la empresa Monica’s de la ciudad de Ambato período 2014

Abstract

This document analyzes the financial planning and profitability of Monica's company in the city of Ambato during the period 2014, in which the elements, objectives and benefits of the financial planning of Monica's company are determined; It is also known that the control of revenues and expenditures is adequate, although most of the staff consider that preformats states should be handled for a better control of the business economy; At the same time, the company does not execute any type of planning, nor does it propose strategic, financial or sales projections that allow evidence of future results. The relationship between financial planning and Monica's profitability is analyzed, evidencing that the operations carried out have improved economic stability, although they assert that the company does not have methods of evaluating business profitability and does not apply indicators that allow them Evaluate management. Profitability is not reached as planned and there is not enough capital for investment, which means that the company has an average profitability.