El Coaching en el Sector Cooperativo de la Provincia de Tungurahua

Abstract

"The Savings and Credit Cooperative Chamber of Commerce Ambato Ltda." (CCCA) is a financial institution that provides financial products and services with the highest quality, promoting the socio-economic development of the partners, we have capable and motivated human resources. To build a solid, profitable and secure organization. Being an entity that deepens the process of constitution of an economic, social and solidary system, in which human beings are the end, an institution that must take strategic actions to improve its growth in a successful way. It is for this reason that the present research work has focused on an analysis to the members and employees of the cooperative, in order to establish the necessary strategies to improve the work performance in their employees with the implementation of coaching. The data provided by this field research applied to employees and members of the cooperative indicate that it is important to implement a coaching program that, according to the studies, will help improve the work performance of the institution's employees. Thus, a coaching program in the "Savings and Credit Cooperative Chamber of Commerce of Ambato Ltda." (CCCA) is directed at improving the work performance of employees and all those who are part of the institution. And looking at a future of growth for financial institutions.