Habla serio sexualidad sin misterios y la prevención de embarazos en adolescentes de 15 a 17 años

Abstract

The Research Graduation analyzes the communication deficiency in the campaign´s communication" speak seriously, sexuality without mysteries" and the pregnancies´ prevention in adolescents from 15 to 17 years old of the Canton Ambato in the Tungurahua Province, consequently that the programs, events, talks, conferences and more prepared activities that they do not have the due reception, since they do not reach the majority of the researched population, it is being necessary to look for the way of attending and participating, since it is a duty and citizen obligation to be active participants. Once the problem has been defined through exploratory research, a poor relationship between parents and children is detected and the theoretical framework is constructed to properly base the variables based on the information gathered from books, brochures, magazines and the internet about Strategic communication with adolescents. Already the methodology was established, surveys were developed as adequate tools for the processing that serve to make the quantitative and qualitative analysis of the data obtained, thus establishing the relevant Conclusions and Recommendations. Based on the research revealed the proposed solution, which includes an update with active communication strategies that will strengthen the intercommunication that must exist in a way that improves the relationship so that there may be mutual support, especially with adolescents so that it is strengthened within the social sphere.