Comunicación interna e imagen corporativa del club social y deportivo Macará de la Ciudad de Ambato

Abstract

The present investigation focuses on the elaboration of a Communication Plan that contains new strategies for communication and marketing, with the purpose of improving the Internal Communication and corporate Image of the Social club and Deportivo Macará in the city of Ambato. The Communication Plan is an important tool in the growth of the institution, as it helps to inform, disseminate or make known to its stakeholders: ideas, projects and new methods. Thus achieving an acceptance in the internal and external organizational environment. By correctly fulfilling the strategies of the Communication Plan, the results obtained will be in the medium and long term, and will build up the reputation of the institution and sets the standard for what the company wants to achieve. The most benefit of the Directory, that presides over the Club, will be the sponsor and general fan of the CSD. Macara. This is why the institution considers that it is necessary to apply the plans and projects adapted to new technologies for the dissemination of a Club in all its aspects, in Administration, Marketing, Sponsors, Club regulations and bylaws and Coordination of training categories with its primary group of employees. Ambato's Social Club and Deportivo Macara will play a significant role through its strategies, actions and communication methods to improve its Internal Communication and Corporate Image, so that its stakeholders identify and feel part of the institution.