Estrategias Publicitarias en el Sector de confecciones de Jeans Caso: GT Jeans Family

Abstract

The GT Jeans Family Factory of Canton Pelileo is dedicated to the preparation and commercialization of garments such as: Jeans, blouses, footwear, known with its brands CUPIDO, CRAVO & CANELA, UH LALA, which is going through the stage of growth in the commercial market by which requires strategies that help their growth. For this reason the research work has focused on creating new advertising strategies that contribute to the growth of its sales, customer portfolio, thus securing sources of employment for its collaborators, in addition to improving the export figures in the country, for the improvement in the economy of the factory. The results were achieved through the application of the survey for the creation of promotional advertising strategies exposed through television media. In addition the characteristics in which the people are set to buy the product are the price and the quality, since this provides security and guarantee to the customer, as well as also allows the acceleration of the purchase process, by the presentation of the same. Thus the proposal resulting from the research directs us to the improvement in innovation of advertising strategies for the different types of markets, updating the target, their tastes, preferences, as well as the current technological means, to have a marketing professional, who designs New advertising strategies and are successfully applied, the same that allow a greater growth in sales and in the client's portfolio of the factory.