Las estrategias comunicacionales y la comunicación interna de la Empresa Eléctrica Ambato Regional centro norte S.A

Abstract

The development in a company´s functioning, both public and private, is related directly with its inner communication. This turns into a key part in the overall performance, because it gives a better institutional information service to its officials. EEASA is an institution which runs a positive image to the community, thanks to its succesful activity, concerned to offer a quality service inside its concession area. From here comes the necessity of running new technologies of information, pointing to continuous improvements in inner communicational process development. The current communicational strategies are focused in the maximum benefit of technology, this way, the inner information flow circulates in a easy way inside the organizational structure of companies and institutions of today. It´s necessary to create reforms and establish amendments inside the inner regulations of EEASA, for this, the collaboration of Legal Department is required, with legal elaboration and authenticity, all this focused to the continuous improvement in the professional practice.