“Creación de una empresa productora y comercializadora de barras energizantes a base de pinol e insumos naturales autóctonos para la provincia de Cotopaxi”

Abstract

The present project of entrepreneurship has focused on the creation of a company producing and trading energy bars based on pinol and indigenous products, in order to provide a quality and natural product. The present enterprise has focused on performing a thorough analysis of all the relevant factors in the fourth to the structure and behavior of the market in which it is to be developed, in order to establish and propose the use of correct inputs and strategies to be present in the market and mar retailers or wholesalers. After carrying out all the field research, the data obtained on the basis of potential customers indicate that the marking price of the new product has been of a price of 2.50 giving us an understanding that is an accessible product, the success of this product will be The Advertising and the nutritious healthy approach that offers the same, customers believe that the product will meet their nutritional needs. After translating the image of Pinolero advertising and promotion directed at potential customers through the mass media communication such as radio and print media social networks; On the other hand are the promotions to apply in the most important outlets that are going to recognize the passage of the months of sale and marketing, these activities chained to facilitate the positioning of the product in the expected manner of owner Pinolero.