Impacto de los mecanismos de comunicación en las asociaciones del Programa Hilando el Desarrollo de la Economía Popular y Solidaría

Abstract

The present research analyzes the impact of the communication mechanisms in the associations of the program "Spinning the Development", established by the Institute of Popular and Solidarity Economy with the purpose of analyzing how the communication tools used by the members can help to improve the results in associations. For this purpose, in the first instance, the literature regarding the associativism in Ecuador and at international level was analyzed, as well as the communication mechanisms that they apply. The results of the analysis show that the organizations that have implemented mechanisms to obtain a precise communication and mutual respect perceive more advantages of the partnership and are more satisfied with the activity and the results of the association. In the present study, it was analyzed how the precise communication and the use of organizational mechanisms influence the perception of the advantages of business partnership and satisfaction with the results of associativity. For the validation of the hypothesis a structural equations model (SEM) has been applied and the validation of the model was performed using the SMARTPLS3 statistical software. The study was carried out with 89 associates who are part of 10 associations of the "Spinning the Development" program of the Popular and Solidarity Economy, who manifested their main considerations on the communication mechanisms that they apply within each association as well as the business partnership advantages and the mechanisms that can improve their results.