La situación financiera de empresas dedicadas a la intermediación de vehículos nuevos y usados y su viabilidad, en la ciudad de Ambato período 2014-2015

Abstract

Ecuador is going through a difficult economic period. This situation is caused by factors such as: the price’s oil reduction, the dollar’s appreciation and the earthquake occurred on April 2016. Those problems have generated an impact on the financial results of the sectors. Companies in the commercial sector have more difficulties because face fiscal and foreign trade policies imposed by some institutions. This situation has further affected their financial results. The automotive sector is no exception. The wholesale and retail trade sector is the main Ambato’s city economic engine. According Companies’ Superintendency in this canton stand out the enterprises dedicated to the vehicles’ commercialization. Analyzing the financial status of an important sector of the economy in a city allows to know its viability in the market. It can be applied strategies to improve its performance and to establish a guide for the successful taking of decisions. The company’s viability is measured about the probability that it has to remain in the market in the short and long term. A financial analysis will expose its strengths and weaknesses to optimize or reduce them respectively. The viability exposes its performance in the market.