Gestión de las estrategias promocionales de la parroquia Santa Rosa de la ciudad de Ambato y su reconocimiento frente las demás parroquias del cantón Ambato en el año 2016

Abstract

This work is aimed to promote tourism as an entity of social and economic development both within and outside rural parishes for this a strategic communication plan where traditional forms of broadcasting and new or alternative technologies proposed arises in order to reach more public and that they become spokesmen of the natural and cultural attractions of the parish of Santa Rosa the same as being bound to other provinces step should take advantage of this position thus turning the parish into a tourist attraction. In this way we want to reach a wider audience who knows the tourist wealth and takes a good image of Santa Rosa this will be achieved through the participation of all those involved in tourism and people in general. Where want to get the work done is position in the market of rural tourism.