Estrategias comunicacionales y la promoción del Ecoturismo en la parroquia Panzaleo del Cantón Salcedo provincia de Cotopaxi

Abstract

This investigative work is based on the study of communication strategies that allows to promote ecotourism in the Panzaleo parish , for this is offered implementation of communications products to strengthen ecotourism development in the sector, this brings with it benefits to the parish and the habitants as it is done in a responsible way, promoting the culture, traditions and tourist attractions are there to boost socio-economic development of the parish. The Panzaleo parish is one of the most important in the tourism in the Cotopaxi province and the country, thanks to its tourist richness, cultural and gastronomic that counts, offers a variety of activities and attractions for local tourists, national and foreign, however still not been fully exploited, with the research developed is establishing an alternative for the promotion of ecotourism of Panzaleo parish, that is through cultural fairs developing a strategic plan and communications products containing accurate information supplemented by pictures and sounds, which will be useful to diffuse through local mass media, with the aim of promoting ecotourism within the parish and the development of it.