Estrategia organizacional y la rentabilidad en las empresas comerciales del sector automotriz de la zona central del Ecuador durante los años 2013 al 2015

Abstract

This research raises the topic "Organizational Strategy and cost effectiveness in trading enterprises Automotive Sector of the Central Zone of Ecuador for the years 2013 to 2015", detecting the problem of several companies in the country in managing competitive advantage, before this is set as objective to research and analyze generic strategies according to Miles and Snow that were implemented by these companies, for the analysis of the strategy, a Likert questionnaire to the seven companies research sample is applied to determine under extracted specific items frame theoretical, that kind of positive generic strategy pigeonholed each of the companies. Through the application of cost effectiveness indicators such as ROI and EBITDA to seven companies of the Central Zone which were: ASSA, Auto sierra, REENCAUCHADORA de la Sierra, Ambacar, Vehysa, Ciauto and Automekano they were detected variances between them because the analyzed period as the economy significantly affects cost effectiveness. Sometimes generating low utility from the year 2014 where the country suffers an economic lag.