: “Geomarketing y La Percepción de la Satisfacción del Usuario del Servicio que brinda en el área Operativa La Empresa Municipal Cuerpo de Bomberos Ambato-Empresa Pública (EMBA-EP) Compañía X-4 Huachi Grande, Provincia del Tungurahua”

Abstract

The Municipal Fire Department Ambato - Public Enterprise (EMBA-EP) is a technical Institution responsible for providing quality services in response to the needs generated by the development of the city of Ambato. Whose mission is to save lives and protect property through timely and effective action in the fight against fire, search and rescue, attend to emergencies by natural disasters and / or produced by humans.

Therefore the present research work focuses on an analysis of existing shortcomings in the institution, in order to develop strategies to improve the service provided in a timely manner and reach a sinister and thus fulfill the stated mission and improve user perception.

The data produced by field research applied to users instruct you to take corrective action in time of arrival to an emergency, since it is vital to be timely and immediate to prevent further disasters, noting that the time factor Arrival It is one of the shortcomings presented by the Institution.

For this reason, research is directed to find the best strategy to reduce the arrival time of an emergency, taking advantage of new technological trends, an implementation plan identifying Geomarketing location reference points, which will move quickly arises and accuracy, improved perception of service to all users.