Diseño de indumentaria de trabajo masculino mediante el uso de textiles inteligentes para construcción civil

Abstract

This project has the clear objective to create a new men's clothing brand that offers high quality standards mixed with the use of new textile technologies specifically for the construction industry in the city of Ambato and which in turn is identified the type of work activity. What is sought is to conduct a very thorough investigation of the various materials and supplies resources, technologies and creative alternatives for the development not only of industrial clothing but unconventional alternative ways to promote and positioner brand in a way rarely used for local competition, in order to reach a safe, different and unique way to new and potential customers that are looking to attract. In Ecuador there are small companies dedicated to the development of basic prototypes or very low quality for the area of industrial safety, where it is anticipated change undoubtedly is the mentality of using it cheaper to work for an idea of caring physical health and changing industrial vision through the consolidation of a solid and reliable company with consumers , that is to give them confidence , motivation, opportunities to have a life and a healthy and safe xxvii workplace , reducing the rate of accidents or occupational risks in this type of activity , meet the needs of a new market niche neglected, create a modernized production and design continually evolves in the textile sector. The manufacture of such garments are bound to comply with safety standards such as ANSI, UNE EN ISO 2000 , INEN , which were then detailed to achieve a product of very high quality and suitable for this type of heavy activities, which are divided by areas of design, materials , production , quality control, evaluation and consolidation, thanks to follow each of these points in an organized manner can be determined that there are great chances of receiving the acceptance by the local market, provincial and soon national . Being an unconventional and exploited product has sought to develop a brand called BISON which is solidly supported by a brand manual, a virtual catalog of services and products that thinks the company provide the customer, his own web page it can compete not only national but international, social networking level to positioner brand and gain a following, a mini magazine which communicates the brand and lastly and most importantly creating different prototypes solely for the use of textiles and intelligent inputs that meet safety standards and parameters necessary to develop industrial work clothes that are effective. It aims to generate new functional and innovative product to compete against the new style merger competitive market but also meet the needs customers increasingly demanding given the diversity of products that exist in the textile or commercial area.