Manejo de la información del sitio WEB y la imagen Corporativa GADMA

Abstract

The present investigation aims to establish the main relationship between the informative management on Website of municipality of Ambato and corporative image of the institution. Once determined the impact, this project is complemented by the improvement of the system used for information management of the digital portal and a subsequent raise levels of credibility in the community to the authorities. This is essential for citizenship, who elected to local government, and also for journalists of newspaper, television, radio and digital media of Ambato. Information that currently exists in the Website of municipality on important works executed in the city is insufficient and lacks fundamental update data. The present study searches to makes notorious the lack of informative management to raise the levels of acceptance from the citizens to the municipal administration, without any political views or purposes. After the implementation of the proposal, focused on diversifying and modernizing methods of informative diffusion in municipality‟s Website, it will become a true, fresh and reliable information source for reporters of the city, state and country.