El marketing digital y la fidelización de clientes de la Empresa MasCorona de la ciudad de Ambato.

Abstract

MasCorona is located in the city of Ambato, it is a grain packing company with over 35 years in the domestic market with products such as grain, flour, cereals and dried fruits. Product quality is the best presentation of MasCorona, with the support of having certificate of Good Manufacturing Practices (GMP). The present investigation has allowed an analysis of internal and external factors, in order to establish strategies to retain existing customers of the company, through digital marketing. The results of the investigation conducted MasCorona customers indicate that digital marketing tools are not being used properly within the company, since it has an outdated website with the need to be constantly updated. So the proposed plan focuses on digital communication, generating strategies to help with customer loyalty, gaining a competitive advantage for the company.