La planificación estratégica y sus efectos a largo plazo en la rentabilidad de la Florícola Río Aláquez Rosas Rosalquez S.A. para el año 2014

Abstract

The Floriculture Rio Rosas "ROSALQUEZ" SA is a company dedicated to the production and export of flowers especially roses, the company has a variety of roses for export to satisfy its major customers. In this work includes some aspects of the floriculture, which focuses in strategic planning to improve its profitability to take better decisions to obtain a better economic gain and a better reputation for its national and international clients.