La comercialización de la zanahoria amarilla y su incidencia en el nivel de ingresos de los productores de la Parroquia Augusto N. Martinez en el año 2013

Abstract

The study seeks to meet the demands of producer marketing groups in the parish yellow carrot Augusto N. Martinez, allowing to know the structure and dynamics of the sector, distribution and consumption, taking as well as relations between the agricultural production sector, the economic system and agricultural policies. The overall initiative is to eliminate the middleman, strengthening the productive sector, in this case specifically the yellow carrot production sector. Ensures that work is always arduous and painstaking and the fruits will always be those who deserve tungurahuense producer. In commercial terms the intermediary has always had greater benefits, being unearned revenue producer, also is necessary to prioritize the agricultural sector through constant training to strengthen the knowledge of good distribution between producer and consumer. The province of Tungurahua is definitely one of the places with the highest agricultural potential of the country in the course of its production history, has established an eminently agricultural identity.