Técnicas de Negociación y su incidencia en el volumen de Ventas de la Empresa CONFIGRAN Cía. Ltda., de la ciudad de Ambato.

Abstract

Competent team since 2002 to the distribution and marketing of candy, fruit drinks and snacks for shops, mini markets, cafeterias in the central part of the country gas station, ice cream, restaurants etc. The reason for designing a manual trading is by the demands of a competitive market that forces the search of competitiveness strategies that enable better positioning in the market, better benefits and economic value for the company, in this sense, management right there using various elements that are part of a negotiation with customers becomes essential, requiring the development of strategies to reduce the costs involved in a bad bargaining and increase the added value for the company. From the resultadoss obtained 51% consider that the service displays, physical samples, merchandise offered by the company is very poor, so the growing concemntración of distribution channels makes their bargaining power has increased drasticamnte with a projection will increase. The design proposal of a manual trading will allow the company to get a better understanding of trading opportunities that arise every day and how much these plague in the commercial sector, professional and personal for each of its employees.