Posicionamiento de nuevos productos y el volumen de Ventas de la empresa Austro Distribuciones de la ciudad de Ambato.

Abstract

Austro Distribuciones is a company that is identified for offer domestic appliances of white line, line coffee things houses, to the clients. His system of quality is improving an excellent attention and service, at present the company analyzes a problematics that affects in the volume of the sales. Opposite to the competitive market in which they find the companies it is necessary to take note in the suitable strategies that help to the solution of the problem that faces the company, looked the ideal solution that allows the suitable positioning of the new products. Of the realized survey there is analyzed that the inadequate positioning of the product in the market sees affected in the sales of the company, since the clients do not obtain knowledge of the diversity and range of products. One proposes therefore a plan of advertising for benefit of the company since the sales and clients' portfolio were increasing; the personnel will be qualified to attend as best as possible fulfilling the client with his expectations and using the technology as tool.