La Atención al cliente y su incidencia en las Ventas de la empresa HOME VEGA de la ciudad de Ambato.

Abstract

Company "HOME VEGA" SA since its creation in Riobamba 1959, has sought to meet each of the needs and expectations of its customers based on innovative products and quality. It has become the main reference of the market in terms of construction and finishes environments are concerned, both in the city and in the country. To develop in a competitive market is required to provide a solution to the lack of processes customer that occurs within the organization, this is because there are several factors that affect the proper functioning of it, to make a comprehensive analysis of the problem is defined by having an inadequate management and resolution of customer complaints due to lack of conflict management and negotiating capacity. The data produced by field research applied to external customers of the company indicates that it is important to correct aspects like customer service by improving its sales force and proper management of the administrative area; beneficiaries being the company that will improve both the volume of sales, and customer care services have yet benefits in their purchases. The model of customer Home Vega will provide optimal and efficient solution to increase sales. This is an emphasis on improving quality of service and advice to external customers through activities and areas that specialize in this area; also facilitate contact with the company for customer satisfaction.