La Logística en el Posicionamiento del mercado de la empresa Static Moda.

Abstract

"STATIC MODA" is a company dedicated to design, production and marketing clothing for men, they`ve begun their operations in Ambato city about 15 year ago, time when inadequate logistical control has led deficiencies in the company. This investigation is focused on a rigorous analysis of the company, in which improvement measures that address the main shortcomings of the company, providing greater market competitiveness will be established. In turn, the research was conducted under a descriptive analysis and correlation, enabling it to implement and evaluate the data obtained from qualitative and quantitative, which has detected the most problematic factors for the company, reflecting a misallocation and transport orders that influence the market position of the company. Finally once researched the elements that are involved with the issue, it has identified a number of weaknesses in the logistics area, which has become immersed in market positioning, for which a logistics system which will provide raises a improvement in the distribution, storage and transport making the customer order arrives on time and time agreed, providing the satisfaction of it and whether to obtain greater competitiveness.