Comunicación digital y la Cuota de mercado del Centro Informático & Internet My Space de la ciudad de Ambato.

Abstract

The Computer & Internet My Space Center is dedicated to the sale and maintenance of computer equipment, technology consulting, internet access, available computers with programs like text editors, graphics editing programs, video and music download, scan, useful office stationery, etc., where a personalized service. Currently these businesses have become very popular in the city of Ambato; However, high prices, unfair competition and oversupply, have caused this sector into crisis. It is for this reason that the present research has as main objective implementing digital communication strategies with the help of new technologies that are booming as they are the most popular and inexpensive blogs to social networks; which significantly help corporate image and participation in the market, strengthening the loyalty and trust of customers and improve sales. The information obtained through field research shows that customers applied to the products and services offered My Space are accepted in the market, however, it requires advertising strategies to improve their market share. The resulting proposal is directed to the major social networks, a corporate blog, email marketing and mobile marketing to promote products and services My Space; which seeks to interact with existing and potential customers; besides listening to suggestions, meet their needs and preferences, which will contribute greatly to its growth and success.