Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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Estrategias de diseño sustentables mediante el uso de residuos de denim para el sector del calzado artesanal en Tungurahua
(UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA; CARRERA DE INGENIERÍA EN DISEÑO INDUSTRIAL, 2026-01-21)
Medina Valencia Joselyn de los Angeles
;
Jessica Viviana Martínez Vergara
;
UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA; CARRERA DE INGENIERÍA EN DISEÑO INDUSTRIAL
This research focuses on the analysis and use of denim waste generated in textile workshops, with the aim of evaluating its technical and productive feasibility for the manufacture of handmade footwear in Tungurahua. Handcrafted footwear is a strategic productive sector that mainly uses leather and synthetic materials, so the incorporation of denim scraps represents a sustainable alternative that provides environmental, economic, and cultural value. The work is justified by the problem identified in textile workshops, where between 15 and 50 kilograms of denim scraps are generated each month, most of which are discarded, incinerated, or stored without sorting. This waste has a weight of between 11 and 14 ounces and technical characteristics suitable for reuse, so its use can reduce environmental impact and strengthen the circular economy in the region. The methodology applied included semi-structured interviews with textile workshops, shoemakers, and experts in the field, as well as technical observation sheets. The results showed that the material is available, artisans are willing to use it, and denim is compatible with artisanal processes such as patchwork, module creation, vivid textures, braiding, and mixing with other materials. Likewise, a growing market interest in sustainable products was identified. Finally, the proposal developed proposes sustainable design strategies to integrate denim waste into footwear components, reinforcing the artisanal identity and promoting production models aligned with sustainability and the circular economy
Estrategias de diseño de calzado para la Asociación APROCALZA
(UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑO, 2025-05-19)
Ortiz Gómez Evelyn Maritza
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Betancourt Chávez Diego Gustavo
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UNIVERSIDAD TÉCNICA DE AMBATO - FACULTAD DE DISEÑO Y ARQUITECTURA - MAESTRÍA EN DISEÑO
This research analyzes the role of strategic design within the APROCALZA Association, with the aim of proposing a operative model that integrates design into the business management of the footwear industry. Based on a qualitative approach, interviews with managers, surveys with designers and entrepreneurs, as well as comparative matrices and hierarchical models, were applied to assess the level of design maturity in member companies. The results show that although design is recognized for its impact on competitiveness and brand differentiation, its implementation remains limited. 75% of designers report that they are only occasionally considered in strategic decision-making, and the same percentage of companies combine digital tools with manual processes, indicating partial digitalization. Additionally, most design ideas originate from external references or existing products, which restricts innovation. Through data analysis and triangulation, key barriers were identified, such as the lack of investment in design and innovation, and the absence of specialized training. Based on these findings, an operational model is proposed, addressing key pillars such as continuous training, digital transformation, sustainability, brand identity, and the integration of design into the organizational structure. This study highlights design as a strategic tool for the development of the sector and offers actionable pathways that can be adapted by similar production-oriented organizations across the country.
Diseño de packaging inspirado en la cultura Puruhá para la empresa de bordados Génesis de la ciudad de Riobamba
(2024-08)
Naula Gusñay, Jonathan Fernando
;
Larrea Solórzano, Andrea Daniela
La cultura Puruhá es una de las comunidades andinas del Ecuador que se ha perseverado a lo largo de los años. Sobreviviendo procesos como el mestizaje y la migración. A pesar de su capacidad para subsistir mediante la venta de tejidos y artesanías, la integración de su herencia cultural en la identidad empresarial, especialmente en el packaging, ha sido insuficiente. Los empaques actuales carecen de originalidad y de una conexión con la identidad Puruhá. Para abordar esta necesidad, se adoptó por el desarrollo de una línea de packaging inspirado en la iconografía del pueblo Puruhá para la empresa de bordados Genesis de la ciudad de Riobamba. Mediante un enfoque cualitativo que incluyó un estudio etnográfico, entrevistas a profesionales de packaging y análisis morfológico de diversos motivos de esta cultura. Se diseñó una línea de packaging comercial y una edición especial que resaltan la rica iconografía del pueblo Puruhá.
Recomposición de la manzana de la Unidad Educativa Bolívar para la creación de un complejo cultural. Ambato- Ecuador
(2024-02)
Aguilar Sánchez, Santiago Mateo
;
Carlos Andrés Salcedo Landy
El objetivo primordial de este estudio es llevar a cabo un análisis exhaustivo, diagnóstico pre ciso, valoración detallada e integración coherente de un lenguaje arquitectónico contemporá neo en el corazón del casco central de la ciudad de Ambato. Específicamente, se enfoca en la manzana que alberga dos edificaciones de gran valor patrimonial: la Unidad Educativa “Bolí var” y el Teatro “Lalama”. Para comprender plenamente el entorno, se realiza un análisis profundo del contexto histórico, la importancia patrimonial de las estructuras presentes, las dinámicas actuales del área, así como los desafíos y las necesidades que enfrenta. Este análisis meticuloso permite una valo ración minuciosa de cada uno de los predios dentro de la manzana. A través de una combinación de investigación bibliográfica y trabajo de campo, se establecen estrategias y criterios de diseño tanto arquitectónico como urbano. Estos métodos guiarán el proceso de reconfiguración de la manzana, proponiendo la creación de un complejo cultural que armonice la arquitectura contemporánea con el entorno patrimonial, manteniendo la inte gridad y esencia del lugar. El complejo cultural se concibe como un espacio que potencie las actividades educativas y culturales ya arraigadas en las instalaciones existentes. Se proyecta la inclusión de espacios públicos dentro y fuera del complejo, con la incorporación de áreas recreativas del Colegio Bolívar, rescatando y realzando su valor histórico. En conclusión, este proyecto tiene como objetivo la creación de un complejo cultural que no solo integre espacios públicos, sino que también impulse el arte, la cultura, la educación y la arquitectura en la ciudad de Ambato.
Vinculación entre el diseño interior y la artesanía, como una estrategia de revalorización cultural
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Espacios Arquitectónicos., 2018-12)
Chico Caiza, Luzdary Saharay
;
López Vaca, Luis Andrés
Craftsmanship is truly one of many cultural expressions that in many Ecuadorean towns have been a major source of income locally, nationally and specially for the Kichwa community in the Ecuadorean Amazon. Over the years Artisans have been able to develop their trade from designer roles all through production and distribution, something is almost impossible to sustain due to contemporary traditions. In a globalised world where we have allowed culture acceptance and acceptance of tendencies, along with the such we allowed a loss of local identity, one of the many reasons the designs through out time have become an emerging discipline that connects two into a more beneficial discipline in many levels. These were set as a main stepping stone to identify two meeting points, between interior design, and craftsmanship as a strategy for cultural revaluation. This would allow a take off into a list of strategies, pointing to micro-strategies which properly links and relates to the matter. For that, we begging pointing out the severe importance within the analysis of the craftsmanship expressions of the kichwa culture/community, a culture which have a lost their value throughout the years for a number of reasons and factors, some of them even came to realisation through the development and use of tools of investigation such as ‘ethnography’, questionnaires, picture diaries, etc. It is also important to point out other forms of intervention of the interior design towards craftsmanship to obtain evidence as to why the mentioned meeting points A + D are to be taken into consideration. All of this to lead to determining related strategies linking to the artisans, craftsmanship and interior design, and ultimately a revaluation of the Kichwa culture so that one way or another this would allow us to achieve some sort of strategy to guide us and allow us to use it as a tool for interior designers and in some sort benefit the craftsman of the Kichwa culture/community. The research presented, promotes the inter-disciplinary or multi-skill that the academy needed. Where students would leave behind a monkey see-monkey doo behaviour in terms of following a repeated, overly used design and model and become true promoters of designs that are to be explore. Designs that this society thirst of it.
Diseño como puente de comunicación entre el artesano rural y el cliente urbano
(Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-11)
Masaquiza Sailema, Luis Omar
;
Paredes Morales, María Cristina
In the global village where general criteria of valuation, rescue that involve the traditions and culture that pro of a renewed craftsmanship, that make it a subtle, peaceful and contemporary trend that begins to echo in small and vast cultural circles like social. This discernment about craftsmanship as a constituent element of the history of humanity, which is current in the current context with different realities in Ecuador, frames the beginning of our research. Where information is researched and contrasted to demonstrate that "Integrate design in the artisanal environment of the city for the improvement of processes and products through experiences based on co-design" is achievable. The research with a methodology of qualitative approach with a field research and supported by a bibliographic mode showed that the artisan has a wrong concept regarding the designer in search of a collaboration and technical knowledge based on the mold, in addition it is verified that the artisan is degrading to the scenario of simple duplicator destroys its essence and becomes a bare operator. On the part of the designer it was found that a training promotes clear concepts that are necessary for the rescue of traditions and culture that are on the verge of disappearance, in search of a product that promotes a sustainable reality, social values, better economic conditions for all its actors. The promotion of participatory artisan-designer meetings in search of a craftsmanship with design that promotes innovation is transcendental, which is achieved with the incorporation of technology and improvement in the design processes, which are vital for the development of a proposal where prime collaborative work, with a high degree of altruism so that two-way learning occurs, with it the product will have a new market with a concept that can be taken towards sustainability, valuing manual craft work with clear signs of identity and belonging . The connection between the artisan and designer must be sequential, prioritizing the contribution that each one, the artisan seeks knowledge about the reality of the design that can be developed and facilitated by the designer as a communication bridge for collaboration.

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