Diseño y Arquitectura

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/7522

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Autor/a: search.filters.author.Sánchez Hidalgo Dennis ArielTema: search.filters.subject.FIESTA POPULAR

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    Análisis identitario de la vestimenta de la Guaricha en la Fiesta Popular: La Diablada Pillareña
    (UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO TEXTIL E INDUMENTARIA, 2026-07-06)
    Sánchez Hidalgo Dennis Ariel
    ;
    Varela Gallegos Sandra Catalina
    ;
    UNIVERSIDAD TÉCNICA DE AMBATO; FACULTAD DE DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO TEXTIL E INDUMENTARIA
    This research focuses on the identity analysis of the Guaricha's attire within the Diablada Pillareña, a cultural expression recognized as intangible cultural heritage of Ecuador and considered one of the most representative festive expressions of the Píllaro canton. The study is based on the premise that clothing transcends its aesthetic function to become a symbolic system capable of communicating values, beliefs, identities, and cultural meanings that strengthen collective memory and the community's sense of belonging. From a theoretical perspective, the research addresses the relationship between the cultural context of the Diablada Pillareña and the construction of collective identities, analyzing how the Guaricha's attire reflects processes of tradition, cultural transformation, and hybridization between inherited and contemporary elements. Likewise, the Guaricha is examined as a festive character who, through her clothing, expresses symbolic representations linked to femininity, transgression, satire, and social critique, revealing tensions related to gender roles and current sociocultural dynamics. The study considers the Guaricha's attire as the independent variable, addressing aspects related to its components, main garments, accessories, materials, tailoring techniques, formal elements, functions, and symbolic meanings. The dependent variable, in turn, corresponds to the cultural significance, analyzed through symbolic and social dimensions that allow for an understanding of the interpretation of signs, cultural values, symbolic representation, cultural identity, sense of belonging, social interaction, and the role this character plays within the festival. The theoretical foundations are based on contributions from authors such as Geertz, Hall, García Canclini, Barthes, Turner, Entwistle, and Bourdieu, who allow us to understand clothing as a visual language and a dynamic cultural manifestation. From this perspective, the research recognizes that the meanings associated with the Guaricha's attire are neither static nor homogeneous, but rather are constantly being reinterpreted due to social, cultural, heritage, and tourism-related factors. Finally, the research seeks to contribute to the understanding of the cultural and identity value of the Guaricha's clothing, highlighting its importance as an element of collective representation, cultural heritage, and a means of symbolic expression within the Diablada Pillareña. It also aims to contribute to strengthening local historical memory and generate academic knowledge that allows for a critical evaluation of the processes of conservation, transformation, and transmission of this cultural manifestation in contemporary society.