(UNIVERSIDAD TÉCNICA DE AMBATO FACULTAD DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO GRÁFICO, 2025-07-28)
Hidalgo Vaca Daniela Mishell
;
Pilamunga Poveda Efraín Marcelo
;
UNIVERSIDAD TÉCNICA DE AMBATO FACULTAD DISEÑO Y ARQUITECTURA CARRERA DE DISEÑO GRÁFICO
The integrative project aims to develop branding strategies for promoting the educational
services of the Instituto Superior Tecnológico Tsa’chila, considering that the institution
presents inconsistencies in the composition and application of its brand, as well as a
deficient planning of institutional communication. For this research, it was necessary to
apply surveys to gather information about brand perception and the interests of the
students of the institution; interviews with experts in design and marketing to define key
aspects of branding; interviews with institutional authorities to gather information about
institutional needs; and finally, content analysis of the institutional website, brand audit,
and case studies. The result is the information needed for the optimal development of an
institutional branding strategic plan and its standardization in the content for the
dissemination of ISTT's educational services.
