Diseño y Arquitectura

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    Diseño de accesorios con influencia Dark para hombres de 25 a 35 años de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño, Arquitectura y Artes. Carrera de Diseño de Modas., 2017-10) Acosta Acosta, Maritza Isabel; Betancourt Chávez, Diego Gustavo
    The present project proposes to offer to the man of the city a place in the beloved world of fashion, a protagonism omitted from times immemorial by the social ideology and the creation of female stereotypes of fashion. From its beginnings in history the human has sought to adorn his body either by religion or to be remarkable the difference of social status, both men and women have seen the importance of distinguishing from the rest and in that path of identification appear the accessories Fashion, but her inclination to the feminine side has been notorious, always being the woman the main sources of inspiration and creation of works of art in painting sculpture, music, literature and costume an entire empire at his feet. But a light has illuminated the blossoming of a new market in fashion and the proposal to offer the current man a place in fashion has made global icons and leaders in America also propose men's clothing and accessories, influenced by social currents And / or cultural that allow to associate and better link the man with the current fashion. By leaps and bounds, men's fashion has been growing for some years, perhaps due to the technology that advances and evolves communication, the speed of the internet and the devices that allow them to capture and transmit fashion and trends in real time. In Ecuador, the evolution of this market is still not evident, the preference in creating brands of clothes and accessories for women is remarkable from all sides, it is from this that the idea of proposing fashion accessories for men is born. With the present project, one objective is mainly to create a collection of masculine accessories with dark influence, and with this to grant status, glamor and distinction to the masculine look, to enhance its image in its social environment and to achieve a partial and egalitarian fashion to. The female in the local industry. To achieve this has been significant research on the types of accessories most used, monthly values intended for purchase and the need for brands in the city, for this it has been established to segment the target group in a specific way, that of the whole Has been segmented into a small group in order to xviii better understand the needs of the target market. A survey was designed as a methodological technique for collecting information. Its impact will be significant and innovative at an economic and social level, the creation of new brands and fashion companies will contribute to local progress in changing the country's productive matrix. Within the field of fashion its impact will give way to the creation of new ideas that cover niche markets little exploited within fashion. It will also show the versatility and functionality of wearing men's fashion accessories.