Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

Examinar

Filtros

2008 - 200932010 - 201518

Ajustes

Tema: search.filters.subject.PARTICIPACIÓN EN EL MERCADO

Resultados de la búsqueda

Mostrando 1 - 10 de 21
  • Miniatura
    Item type:Ítem,
    La estrategia Below the Line y su incidencia en la participación del mercado objetivo de la Cooperativa de Ahorro y Crédito Llankak Runa Ltda
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Marketing y Gestión de Negocios, 2015-10)
    Pérez Altamirano, Clara Rocío
    ;
    Flores San Martín, Emanuel Augusto
    TOPIC: "Strategies Below The Line and Market Share Company Group Ferretero" credit union Llankak Rune Ltda. " In the city of Ambato. The credit union Llankak Rune Ltda. Is engaged in the provision of financial services in general in the city of Ambato, it has four branches located in strategic locations in the province of Tungurahua and having its headquarters in the city of Ambato with several lines of investment to better serve its customers. This research aims to generate an alternative solution to the credit union LLANKAK Rune LTDA. achieved an increase in Market Share in the city of Ambato, therefore has determined the application of innovative strategies such as the BTL (Below The Line) strategies. Through the application of tools for collecting information as it is the survey allowed us to collect data about the need to innovate advertising strategies of the company to thereby reposition the company's image to encourage a high demand in the market. To achieve the objectives set out to create Below The Line tools to properly reach the target audience, and achieve an increase in the number of active members. Using tools below the line, it is intended to inform citizens on the competitiveness of the cooperative market also report financial products and company profits
  • Miniatura
    Item type:Ítem,
    El Desarrollo de productos en la Participación de mercado de la empresa Cuyera Nacional Cuy Cuna Cía. Ltda., de la provincia de Cotopaxi.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-08)
    Abril Lizano, Nancy Pamela 1802344018
    ;
    Hurtado Yugcha, Jacqueline del Pilar 1803022639
    The Cuyera Nacional Cuy Cuna Cía. Ltda., is a company legally incorporated on the 26th November of 2009, which is dedicat to produce, process and market livestock products for human consumption as: guinea pigs (breeding stock, fattening and discards). Limited. The purpose of this study currently is experiencing a problem regarding the limited production capacity, which has not allowed is to grow, directly affecting sales thus its market share. Given the importance of these strategies, it is necessary to make a mix and product line, enabling it to have a growth in the sector of the guinea pigs production and marketing. To overcome the problem, the proposes for a mix design and product line, extending it from one to four products such as the sale of live guinea pigs, raw, raw portioned and cooked. With depth strategies in each of these proposed lines. Market share will be reflected in the increased sales of the company Cuyera Nacional Cuy Cuna Cía. Ltda., in the Sector directly affecting its direct competitors.
  • Miniatura
    Item type:Ítem,
    Estrategias de desarrollo de nuevos productos y Participación en el mercado de la empresa Bioalimentar de la ciudad de Ambato sector Parque Industrial.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07)
    Ruíz Valle, Álvaro Gabriel 1803471000
    ;
    Moreno Gavilanes, Kléver Armando 1802463370
    The company BIOALIMENTAR is dedicated to the production and marketing of dog food, is located in the Pisque industry Industrial Park, every day is reaping success makes him prevail and shine in competitive markets nationwide, and we are pleased to continue growing companies with high expansive power, and effective contribution in the country's progress. It is for this reason that the present research work has focused on analyzing the needs and requirements of the market which has been determined that the development of new products in the company, the product needs CANi implementing strategies to to improve its market share and reinforcing their brand. With this work the situation of the company and the product was investigated by obtaining clear information in order to implement the strategy of developing new products, in addition to analyzing Cani product and compare it with other canine products in the domestic market and to meet the product benefits, and create two new products as Senior CANi and Sport. So the resulting proposal has product analysis Cani, which is one of the products that need growth and better market share, making it the canines compared with other products in the Ecuadorian market both nutrients, content, presentation, etc. In addition to implementing the strategy of developing new products to underpin the creation Cani Sport.
  • Miniatura
    Item type:Ítem,
    Desarrollo de la oferta de Servicios de fisioterapia y su incidencia en la Participación de mercado del Centro de Fisioterapia y Estética MAYTI.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Maestría en Gerencia de Instituciones de Salud., 2015-08)
    Rodríguez Cano, Eliana Cristina 1803691508
    ;
    Ballesteros López, Leonardo Gabriel 1802453629
    In the present research work it is intended development than offer physiotherapy to increase market share. Therefore we determine that the market share of the physiotherapy center and aesthetic Mayti is low, so it is important that a development model of offering physiotherapy services is created. In this way we will achieve our goals and reach the development of supply, while maintaining a quality company to service the community, improving every day implementing new strategies to meet the goals.
  • Miniatura
    Item type:Ítem,
    Marketing turístico y su relación con el Posicionamiento en el mercado turístico de la parroquia San Pedro de Mulalillo - provincia de Cotopaxi.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07)
    Quingaluisa Bocancho, Estefanía 0503629586
    ;
    Guerrero Villalva, Silvia del Carmen 18030669259
    Mulalillo is a Parish dedicated to agriculture and animal rising; it was created in 1.645, thanks to the Cacique Gaspar Zanipatin. Currently, the Parish has several natural and cultural attractions. Despite the Parish has presenting significant progress over the years, a major problem was identified, the touristic area is not exploited and this problem causes that the Parish is not positioned within the tourist market. The main cause of the mentioned problem is the lack of knowledge of touristic and cultural attractions that Mulalillo has to offer. Therefore, this research project is focused on an analysis and diagnosis of the current situation of the parish, and also an analysis of national and foreign tourists of Mulalillo; and their motivations for visiting the area. Through the research it was determined that boost the tourism sector and position the Parish within the tourism market, depends mainly on the organization and teamwork by the GAD Parish and residents, if the internal element Mulalillo is not coordinated in the benefit of tourism, it will be impossible to improve the current situation and therefore both national and foreign tourists will not feel motivated to visit the place. The proposal that was defined is Tourism Marketing Plan, in this plan it was defined strategies, objectives, resources and responsible for managing and correct exploit of touristic attractions, but the plan not only aims to enhance the knowledge of these attractions, also is important to familiarize tourists and residents with the tourism brand and slogan.
  • Miniatura
    Item type:Ítem,
    Estrategias de promoción y su incidencia en su incidencia en la Participación de mercado en la fábrica de calzado Unicornio en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06)
    Carvajal Escobar, María Elena 0201897980
    ;
    Hurtado Puga, Héctor Emilio 1802323099
    Unicorn shoe factory has been dedicated to the production and marketing of footwear, activity which has been making for 10 years being the introductory phase, currently through the growth stage, therefore it is necessary to take strategic actions to maintain and improve market share. This is the reason of this research which has been carried out Minusio estidio the shoe industry and shoe factory Unicorn both internally and externally in order to establish promotional strategies best suited to each of the lines which allows to increase product market share. The data presented are the result of field research applied to internal and external customers of the factory, which indicate the need to maintain a direct relationship with customers in order to know their tastes and preferences, and that this is the starting point for developing designs product lines, also indicate that the established communication requires feedback, considering this one of its greatest weaknesses. In this way an ideal proposal tailored to the objectives of the research was obtained. In the Design Promotion Plan to increase the participation of the factory under study, is designed promotional strategies as a basic tool for decision-making, it has been identified how the optimization of advertising contributes to market segment established; therefore, it has excogitado differential ideal mix of strategies to increase the market share of the Unicorn shoe factory in the city of Ambato promotion, allowing the practical development of these.
  • Miniatura
    Item type:Ítem,
    Marketing de guerrilla y su incidencia en la Participación del mercado en la empresa Cinemark en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06)
    Moreno Ponce, Andrea Gabriela 1600400178
    ;
    Ramos Viteri, Eufemia Alejandrina 1801085505
    Since March 31, 2012, the Cinemark chain is the third largest in the United States with 298 movie theaters and 3,895 screens in 40 states. This chain of movie theaters is geographically diverse in Latin America with 161 movie theaters and 1,286 screens in 13 countries; It is the fourth largest chain of cinemas in Mexico. Cinemark is also awarded as the second largest chain of cinemas internationally. It is for this reason that this research has focused on making a comprehensive analysis of internal and external business environment, in order to establish strategies to increase market share and meet the expectations of guests from all manner providing visual quality, comfort and care in an atmosphere of security, respect and care; value they generated attracting, motivating and developing the best employees and operating effectively, efficiently and cost effectively The data produced by field research applied to customers of the company, indicate that it is important to address issues such as the use of new guerrilla marketing strategies that help to quickly reach the target audience. So the proposal resulting from the investigation routed by me to identify and design strategies aimed guerrilla marketing to existing and potential customers, through innovative means such as ambush marketing, viral marketing and buzz marketing.
  • Miniatura
    Item type:Ítem,
    Las Estrategias de comunicación y su incidencia en la Participación en el mercado de la empresa Vidriería Santa Rita en la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-06)
    Chávez Tisalema, Edgar Giovanni
    ;
    Ramos Guevara, Juan Enrique
  • Miniatura
    Item type:Ítem,
    "El Desarrollo de Servicios Financieros y la Participación de Mercado de la Cooperativa de Ahorro y Crédito "La Merced" Ltda., de la ciudad de Ambato"
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-04)
    Arévalo Palacios, Jacqueline Abigail
    ;
    D-T Chávez Yépez, Howard Fabián
    La Cooperativa de Ahorro y Crédito “La Merced” Ltda., se dedica a brindar productos y servicios financieros, a fin de resolver problemas socio-económicos de los socios y clientes que buscan mejorar sus condiciones de vida, a través de la práctica permanente de los principios cooperativos. Fue fundada el 13 de octubre de 1963 bajo la coordinación del Padre Rubén Robayo, actualmente se mantiene localizada en la agencia matriz en la Calle. Rocafuerte y Ayllón, cuenta con 2 sucursales en Izamba y Huambaló. El Desarrollo de Servicios Financieros en la actualidad constituye una parte importante en la fidelización de socios, es por eso que en la presente investigación se realiza un estudio pertinente sobre el desarrollo de servicios con relación directa de la Cooperativa de Ahorro y Crédito “La Merced” Ltda., debido a que la misma presenta falencias en innovación, calidad y desarrollo de nuevos servicios, provocando un incremento de socios inactivos, y por ende una disminución en la participación de mercado. Los datos arrojados a través de la investigación de campo a los socios activos de la cooperativa indican que es importante corregir aspectos como horarios de atención, ubicación geográfica, rediseño y desarrollo de nuevos servicios financieros, puesto que estos son factores que los socios consideran que se pueden mejorar. De esta manera la investigación me orientó a identificar y diseñar estrategias de desarrollo de servicios financieros dirigido a los socios actuales y potenciales, a través de medios de comunicación más utilizados como el internet, la radio, y televisión.
  • Miniatura
    Item type:Ítem,
    "Planificación Estratégica de Ventas de la Cooperativa de Ahorro y Crédito "Acción Tungurahua" Ltda. y su relación con la Participación en el Mercado"
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2014-11)
    Maliza Pilamunga, María Maribel
    ;
    D-T León Saltos, Amparito
    El Proyecto de la tesis se ha desarrollado en la Cooperativa de Ahorro y Crédito “Acción Tungurahua” Ltda. que está ubicada en la Provincia Tungurahua Cantón Ambato en la calles Montalvo 07-94 y Av. 12 de Noviembre. Esta Institución está dedicada a prestar servicios financieros ya sea de Ahorro, Crédito, e Inversión; Fundada en el año 2006 en el mes de Noviembre. La Cooperativa siempre ha buscado ser el aliado de sus socios, generando soluciones financieras integrales de calidad, basadas en prácticas éticas, transparentes y rentables, sobre todo cumplir con los objetivos de los socios. Dentro del mercado cuentan con una alta competencia, por lo que es indispensable tomar acciones estratégicas que permitan el crecimiento de la empresa, que para ello deberá retroalimentarse constantemente y actualizar sus servicios conforme a las necesidades de los socios; por esta razón el presente trabajo de investigación se ha enfocado en realizar un amplio análisis de la situación actual y de las oportunidades que presenta el entorno, con el fin de establecer estrategias de bajo costo, más eficientes y de acción rápida que permita mejorar la relación con la participación en el mercado. Los datos arrojados en la investigación de campo aplicada a los socios de la Cooperativa de Ahorro y Crédito “Acción Tungurahua” Ltda. se ha encontrado la disminución gradual de los socios que indica la disminución dentro del participación en el mercado, por lo que indican que es importante contar con un diseño de plan estratégico de ventas. Así la propuesta resultante de la investigación, direccionó para identificar un diseño de plan estratégico de ventas, que se utilizó métodos estratégicos de venta. De acuerdo a cada tipo de mercado y su necesidad; que todo lo direccione a mejorar la relación con la participación en el mercado.