Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

Examinar

Filtros

20182

Ajustes

Tema: search.filters.subject.INSTITUCIONES DEL SISTEMA FINANCIERO

Resultados de la búsqueda

Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    El Marketing estratégico, determinante para el posicionamiento de las cooperativas de ahorro y crédito del segmento III de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-05)
    Caiza Llanganate, Estefania Maricela
    ;
    Lascano Pérez, Luis Fabricio
    The Savings and Credit Cooperatives of segment III, of the province of Tungurahua, have been dedicated to the provision of financial services to its members such as: bank loans, savings, deposits with fixed terms, among others, For more than 10 years in the Tungurahuense market, therefore it is essential to implement strategic actions to improve its positioning. It is for this reason that the present research work has focused on conducting an extensive analysis of strategic marketing, in order to establish determinants for the positioning of savings and credit cooperatives in segment III of the province of Tungurahua. The data thrown by the field research applied to the members of the savings and credit cooperatives of segment III, of the province of Tungurahua, indicate that it is important to correct aspects such as the relegation of the product, price, promotion, place and people as part inherent in the success for the positioning of the same ones, since these are factors that most of the partners consider as shortcomings that must be improved. Thus, the resulting proposal of the research focused me to identify the marketing model of the strategic objective for the positioning of the savings and credit cooperatives of the Tungurahua province, focused from the perspective of the 5 P, to achieve the loyalty of customers, the profitability of the cooperatives themselves.
  • Miniatura
    Item type:Ítem,
    Estudio del talento humano bajo el modelo del Balanced Scorecard en el sector cooperativo de nivel 2 de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-02)
    De la Cruz Gaibor, Giovanna Fernanda
    ;
    Jiménez Silva, Walter Ramiro
    The Savings and Credit Cooperative "Credi Facil" is an Ambateña-Ecuatoriana company founded by a group of inhabitants of the Santa Rosa parish in the city of Ambato with 32 members. His desire was to contribute to the economic development of the sector with financial and cooperative solutions, which gradually spread within the parish, and with this came interested partners both in credit for their low rates, and in investments for their high profitability. The financial activity began to spread later in Biblián, until it became an imperative for the Cooperative to open a Branch in this place, achieving the growth of Credi Facil with effect and reflection of the trust of the partners. The research that has been conducted within the company has been focused on human talent and personnel control since they have encountered problems in terms of control, which hinders the process of services and customer service that can generate losses for the company. . Through the surveys conducted, it was concluded that the human talent of the company needs a control system that allows to measure their experiences and capacities within the area they perform. With the implementation of a Human Talent Control System, the service and customer service processes will be more efficient and the response time in the credit and collections process will be maximized.