Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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Creación de una línea de ropa deportiva para damas de talla plus en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas, 2023-03)
Cisneros Guarnizo, Jessica Samanta
;
Monar Chipantiza, Josselyn Anabel
;
Lara Flores, Edwin Alberto
Este proyecto se creó con el propósito de cubrir las necesidades de las mujeres de talla plus de la provincia de Tungurahua, a través de un proyecto innovador de ropa deportiva con estilo que se adapte a la figura de cada mujer, dejando de lado los estereotipos impuestos por las grandes empresas y marcas de moda. El objetivo de esta investigación es introducir un producto que revolucione el mercado de ropa deportiva que se centra en las mujeres de tallas promedio, dejando de lado completamente a las mujeres de tallas superiores o tallas plus, se ha propuesto introducir este proyecto en un sector estratégico como es la provincia de Tungurahua, ya que es bien conocida por ser la provincia con más comercio textil. Para determinar la muestra se tomó datos del INEC proyectados del año 2022 de mujeres con sobrepeso de los nueve cantones de la provincia de Tungurahua. Para conocer el grado de aceptación de este proyecto se tomó como instrumento de recolección de información a la encuesta, la cual se realizó a 383 mujeres con sobrepeso en dicha provincia, dando como resultado una aceptación positiva para que el emprendimiento se desarrolle con éxito. La investigación se desarrolló con un enfoque cuantitativo, con la finalidad de demostrar que el proyecto es realizable, se generó indicadores financieros que expresen con mayor claridad su validez, tomando en cuenta tres escenarios; real, optimista y pesimista. Como recomendación se sugirió que el presenta proyecto sea desarrollado en puntos clave.
Confección de ropa de trabajo con fibras inteligentes
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-01)
Roldán Toapanta, Mónica Elizabeth
;
Ríos Lara, Geovanny Fabricio
Industrial safety more than obligatory is necessary, it consists of established processes to minimize the risks. Companies are obliged to ensure the safety and protection of their employees, within this context we have the work clothes, which is not considered an expense but rather as an investment, it is impossible to predict when an accident will happen but at least it will decrease the magnitude of sinister The project has as justification to innovate the garment market with intelligent fiber work garments within the national market and local market, it seeks to create quality products with the required standards to safeguard and minimize risks within the work environment. In search of quantitative measurements 377 surveys have been excogitado, to the owners of the Pymes of the canton Ambato, with results of total acceptance within the selected market, thus the project will promote the productive matrix, increasing the confidence for new investments, through the technical study The planning and distribution of both the area and the staff has been achieved through the optimization of resources, and through the financial study the viability and positive profitability of the company were determined. With an attractive target market niche, the project will be called INTELITEX, with the slogan "Advice for your company", a company dedicated to the manufacture of quality products and which will also offer advice for companies according to the area of occupation, thus achieving an early positioning within the local market.
Desarrollo de la identidad de marca y su impacto en los beneficios de la industria del Jean en Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-11)
López Verduga, Norma Johana
;
Milla Toro, Sindy Orieta
The present research aims to contribute directly to companies in the jean industry, as it provides the design of a prism-systematic model of brand identity that contributes to improving the positioning and benefits in the Jean industry in Ambato. In recent years, a study has not been carried out in the textile industry so that the present research is feasible because it will help with the study of research related to the research topic, as well as generate a strategy to improve brand development at the level of the city, and in this way achieve a better market coverage, and thus be one of the industries that represent greater sources of income for the city. The research analyzed the benefits of brand development, the use of the variety of technological and human tools in the middle, and in this way to increase the level of sales of the Jean industry in the city of Ambato, this will also contribute with the artisan production of the canton has a greater diffusion. It is of interest to the company that is aware of the difficulties that has been caused by not having an identity in the brand so has predisposed all information so that the researcher performs all the studies in order to have results and apply what is going to propose.
Creación de la empresa Representaciones Izquierdo, para impulsar la marca de ropa Blue Shark I.
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10)
Izquierdo Sigüenza, Nicolás Aquiles
;
Ballesteros López, Leonardo Gabriel
The company Representaciones Izquierdo, has been working empirically and dedicated to the manufacture of all kinds of fashion clothing, for ladies, gentlemen and children that is located in the city of Ambato in the neighborhood La Floresta, its owners have more than 12 years of experience In the clothing sector, its owner was formerly an employee of a garment company but his entrepreneurial vision leads to undertaking this company for the knowledge of this market. The present project of entrepreneurship has as main to take advantage of the knowledge of the market on the part of its proprietors and formally create the company with administrative guidelines according to the market. Allowing being competitive in the market generating benefits for the company and satisfying the needs of the clients when it comes to dress with quality at reasonable prices. The results obtained in the present project permit in the company determine the viability of the undertaking, taking into account the acceptance of the mark through a market study, also based on the financial study will know how profitable is the investment, which it allows the company to develop and grow in the sector to which it belongs. Finally, the company launches to the market in the line of clothes of fashion under the brand Blue Shark I, which has like market the goal of the city of Ambato.
Social media marketing como herramienta estratégica en el posicionamiento de marca en la rama de la confección
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10)
Bejarano Rivera, Ana Valeria
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Andachi Cuchipe, Jhonathan Daniel
;
Chávez Yépez, Howard Fabián
The sector of the making is one of the economic factors inside Tungurahua, this county stands out for the variety of products elaborated however by the artisans that dedicate its life in activities of the textile sector, the micro business they have not been able to show its marks potentially and many of the managers have not been able to implement new technologies that are useful to achieve effectiveness in the business. The objective of the investigation is to adapt the correct use of the tools of the social stocking that you/they allow to the companies to show its products and to develop a mark that is interesting for the public, by means of the gathering of theoretical information that he/she helps to base the wanted object he/she settles down that the tools of the Social Stocking are technologies that are pertinent for the development of the communication. The methodology of the research was based on theoretical and empirical studies, whose results were validated and analyzed in statistical tests which allowed the validation. The public showed that it is willing to follow fan pages about brands and the most important and used social network is Facebook. On the other hand most of the entrepreneurs indicate that they do not use social networks, but consider the opportunity to venture into some. The proposal is based on the development of a communication plan in social networks for the company Andatex as a reference in the branch of clothing, within the plan establishes the appearance of the brand in a set of social networks which were established according to the results found by the public and the development of different commercial and social activities within the social pages.
Diseño de una línea de jeans ecológicos de dama para la boutique “Secretos de un Ángel” de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10)
Acosta Yunapanta, Vanessa Gissela
;
Ortiz Morales, Alicia Giovanna
"Secrets of an Angel" boutique, emerged as an SME, dedicated to the retail trade of clothing, was born in the year 2015, in the province of Tungurahua, in the Canton Ambato, specifically in the center of the shopping area of the Santa Rosa parish. It begins its activities with seed capital, granted by the political family of the owner. This microenterprise is focused on providing quality service when advising customers at the time of purchase, always providing a quality product and current designs. It is for this reason that the design of a line of ecological jean's, is directed to the achievement of a positive impact on the environment, with the aim of encouraging recycling in the province of Tungurahua. The project is expected to generate new sources of employment, a lasting fashion that contributes to the reduction of waste pet bottles. Therefore, by means of a research technique such as the survey, we proceed to collect useful information to determine the acceptability or rejection of the product, to achieve positive results we need the application of a market study, a technical study, organizational and financial, thus determining, key data for the start of the enterprise with ecological product, resistant and sustainable. The results achieved with the proposal of an ecological fashion, reflected in a classical and basic garment such as jean, so, was contributed with the national plan of good living, promoting the right to nature and its territorial sustainability.
Creación de la línea con aromas y efectos de lavado en tela jeans en la empresa Nath Staz
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-09)
Quinga Gómez, Gissela Geovanna
;
Chávez Yépez, Howard Fabián
NATH STAZ is a company dedicated to the elaboration and commercialization of garments in jeans fabric with a trajectory of 10 years time in which it has gone through different phases of sale in the market therefore it is necessary to take strategic actions to excel in the Market and satisfy the customer by offering products with innovation according to the trend of the current fashion. This aspect provides a greater opportunity for the business development of the Jeans producing industries that will implement strategies for the continuous improvement of their product itself, in this way we will be more serious with what we offer to the client much more competitive and we will be able to position in the Markets that we want to potentiate. With this we will be providing our customers with products that meet quality standards and satisfying them efficiently and effectively. The project is aimed at meeting the needs of people in the province of Tungurahua in the Canton Ambato exclusively for the female gender of the urban area that includes the ages between 10 and 40 years of age for which a market study is carried out for Know their tastes and preferences. The creation of this new line will have several proposals for the choice of products based on the theme of aromas and effects, which is intended to take one more step, not simply create a line but rather excel before the competition with innovative ideas in which Use all possible resources and put our knowledge and skills into practice by offering the best quality in our products.
El just in time como ventaja competitiva en la empresa Adonis de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-09)
Espín Criollo, Karina Magaly
;
Herrera Herrera, José Bernardo
Adonis is a company dedicated to the marketing and distribution of textile products such as shirts and uniforms of educational institutions for 12 years, time in which has been entering the market, trying to establish itself in the best factories of shirts, is why Which needs help to improve productivity. The main problems that the company has born at the time of the production of the shirts in the production area, resulting in wasted resources, optimization times in each area of garment manufacturing, delays in delivery of orders and dispatch And dissatisfied customers. The present research aims at the implementation of a (JUST IN TIME) model for the production process, dispatch and delivery of the elaborations made in the production plant, which allows to define tasks with a certain precision achieving the optimization of the times already the efficiency and effectiveness of the processes and the people involved in the production areas. This research project will also allow the owner to have a record of how each activity is performed in the various production areas to meet the objectives and goals proposed, in order to provide operational and mythological support by ordering the sequence of each task Assigned to facilitate the control of such management, establish rigid and flexible factions according to the time required this has allowed companies considered true giants in the process of elaboration can meet the requirements of the market in which they develop in record times, Fulfilling the proposed objectives.
Elaboración de un plan de emprendimiento que genere una nueva línea de producción de pantalones en tela drill en la Empresa LeGo`S Collection del cantón Pelileo, provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-06)
Pineda Pérez, Edgar Marcelo
;
Silva Ordoñez, Iván Fernando
The company LeGo`S COLLECTION has been dedicated to the production and commercialization of jeans, whether of Lady, boy, or gentleman during 4 years, during which time it has undergone the phases of introduction in the market, currently it is in stage of growth, therefore it is indispensable to take strategic actions - to maintain and improve in a successful way the product that offers this company in the current fashion market. It is for this reason that the present work of Entrepreneurship that is going to Generate a New Line of Production of Pants in Cloth Drill has focused on making an ample analysis of the environment both internal and external of the company, in order to establish strategies that allow Increase sales for both the company and distributors who sell our clothing Jeans. The data from field research applied to the company's customers indicate that it is important to correct aspects such as the quality of the jeans fabric, as well as advertising, product innovation and sales promotion as an inherent part of success for Sales of the product and the brand of said company, since these are factors that most customers consider a failure that should be improved. The Generation of a new production line in cloth DILL in the company LeGo`S COLLECTION will allow us to put into practice the skills and abilities acquired during the Unversitaria race for the continuous growth of the same and the introduction of this new product in the Current fashion market; On the other hand will be announced promotions to apply at the point of sale of the products, these activities aimed at facilitating the rotation and sale of the product as expected by the owners and sellers of the company.
Creación de una nueva línea de ropa deportiva infantil en la empresa “AIMARA SPORT” de la ciudad de Pelileo, provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-05)
Aimara Quispe, Freddy David
;
Pazmiño Solys, Gabriel Arturo
The company AIMARA SPORT has been dedicated to the production and commercialization of sportswear for adults, with a permanence in the market of 10 years, considering that its brand AIMARA SPORT has been recognized by the quality of the product, guarantee in the delivery, innovative designs and personalized service. The knowledge of the market and the needs of the customers allows AIMARA SPORT to identify opportunities for the introduction of new products exclusively for children, as one of the current forgotten market segments, that is why it is proposed the creation of a new line of children's sportswear in the company AIMARA SPORT of the city of Pelileo, province of Tungurahua. The results obtained in the investigation determined the importance of creating a new line of children's sportswear in the company, which generates a feasibility in the financial study, with profit margin in the first year, the $ 11.960,44 and the fifth year, $ 21.420,07 by what has been increasing over the years. In this way the entrepreneurship proposal focuses on the creation of a new line of children's sportswear, aimed at the children's segment, making itself known through the different advertising media such as: radio, television, leaflets, web page, different Social networks seeking an efficient reception in direct contact with the customer for a better service in customer service and therefore the growth of AIMARA SPORT.

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