Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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2015 - 20184

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Tema: search.filters.subject.CRÉDITOS

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Mostrando 1 - 4 de 4
  • Miniatura
    Item type:Ítem,
    Sistema de mejora continua y su incidencia en los procesos crediticios del sector cooperativo perteneciente al segmento 2, del cantón Ambato
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-04)
    Jeres Masaquiza, Edwin Paul
    ;
    Rivera Badillo, Pilar Lorena
    The Savings and Credit Cooperatives are financial institutions which are dedicated to microfinance, so they have become an important engine of the country's economy, promoting the economic development of the rural and marginal urban population, they also offer their support to the small and medium microentrepreneur in order to develop and boost their economic activities, so it is important to find and implement improvement tools that allow you to achieve an adequate efficiency in credit processes. For this reason, the present research project is focused on conducting an analysis of the internal environment of the credit area of the savings and credit cooperatives of segment 2, of the city of Ambato, in order to improve the processes that increase liquidity and therefore reduce the risk in the loan portfolio. The data obtained in the present field investigation applying the information collection instrument, the survey to the personnel of the cooperative sector in the credit area indicates that it is necessary to apply a system of continuous improvement in the credit granting processes, since it is a factor main for the cooperatives of segment 2, from the city of Ambato. Thus, the proposal resulting from the research guided me to identify and design a system for improving the flow of credit processes and also the design of a matrix of actions in which the importance of the credit process is highlighted as a fundamental element of the economic environment.
  • Miniatura
    Item type:Ítem,
    “Creación del Producto Financiero CREDI AGRO para la Cooperativa de Ahorro y Crédito El Tesoro Pillareño del cantón Santiago de Píllaro de la Provincia de Tungurahua”.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-03)
    Peñafiel Valla, Luis Alberto
    ;
    Padilla Martínez, Mario Patricio
    The Savings and Loan Cooperative “El Tesoro Pillareño”, is an institution of financial intermediation which has been operating legally since its inception in 2004; it offers to its partners and clients financial conventional services authorized by the Nacional Financial System, whit credits, savings and investments. However in its evolution, it has been proposed as a fundamental objective, to cover the market identified in its territorial jurisdiction, this, in addition, it provides to its partners, credits for the Agro. The financial product Credi Agro, was designed under the method of investigation, Exploratory - Descriptive, method that allowed to austere important information data from the direct actors of the agriculture, that is of the farmers, who contributed substantially to the formulation of this product, with its Experiences and expectations. As a result of this deserves to be highlighted, was the need for users to optimize and reduce the time of credit management, a factor that was essential to incorporate into our project, to get the interest of our potential customers. It is conclusive that by adjusting our Credi Agro Financial Product to the particular demands of the farmers, they will fully satisfy their creative needs and will access the benefits that this product guarantees.
  • Miniatura
    Item type:Ítem,
    La Publicidad y la colocación de Microcréditos de la Cooperativa de Ahorro y Crédito Indígeta SAC Latacunga Ltda.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11)
    Tubón Quinfia, Juan Nicolás 1804496352
    ;
    Santamaría Díaz, Edwin César 1801609445
    The credit union SAC Indian Latacunga Ltda., Is an indigenous organization of financial intermediation with social approach, aimed at improving living conditions and meet the needs and expectations of indigenous peoples, peasant and urban marginal province Cotopaxi and country; by providing comprehensive financial innovation and quality products within the Christian principles and values, constantly seeking the comprehensive and equitable development of human talent and a model of efficient administration. This research was conducted in the view that the credit union SAC Indian Latacunga Ltda., Has a reduction of loans in the market segment related to microcredit, and this is due to ignorance on the part of customers of all services and products offered by the credit union SAC Latacunga Ltda.; for this reason it was possible to determine the strategies needed to bring the best solutions that helped the Cooperative to improve your scenario, showing that the study provided very good information to benefit the Cooperative SAC Latacunga Ltda., thus being research fully justified. Also through this investigation it was determined that the credit union Indigenous SAC Latacunga Ltda., Is facing a serious problem, it is related to the decrease of microcredit, generating a market positioning of the totally inadequate company what is causing serious economic losses, the lack of customers, and low commercial development. Based on the above it could raise the necessary changes and adopt appropriate strategies, reaching structuring a design of extensive advertising strategy for Cooperative SAC Latacunga., Through an advertising campaign., The same that helped position the market and in the minds of customers the company name, services and products offered, providing appropriate information, more seductive offers and promotions that caught the attention of current and future customers in the market.
  • Miniatura
    Item type:Ítem,
    La Publicidad y la colocación de Microcréditos de la Cooperativa de Ahorro y Crédito Indígeta SAC Latacunga Ltda.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-11)
    Tubón Quinfia, Juan Nicolás 1804496352
    ;
    Santamaría Díaz, Edwin César 1801609445
    The credit union SAC Indian Latacunga Ltda., Is an indigenous organization of financial intermediation with social approach, aimed at improving living conditions and meet the needs and expectations of indigenous peoples, peasant and urban marginal province Cotopaxi and country; by providing comprehensive financial innovation and quality products within the Christian principles and values, constantly seeking the comprehensive and equitable development of human talent and a model of efficient administration. This research was conducted in the view that the credit union SAC Indian Latacunga Ltda., Has a reduction of loans in the market segment related to microcredit, and this is due to ignorance on the part of customers of all services and products offered by the credit union SAC Latacunga Ltda.; for this reason it was possible to determine the strategies needed to bring the best solutions that helped the Cooperative to improve your scenario, showing that the study provided very good information to benefit the Cooperative SAC Latacunga Ltda., thus being research fully justified. Also through this investigation it was determined that the credit union Indigenous SAC Latacunga Ltda., Is facing a serious problem, it is related to the decrease of microcredit, generating a market positioning of the totally inadequate company what is causing serious economic losses, the lack of customers, and low commercial development. Based on the above it could raise the necessary changes and adopt appropriate strategies, reaching structuring a design of extensive advertising strategy for Cooperative SAC Latacunga., Through an advertising campaign., The same that helped position the market and in the minds of customers the company name, services and products offered, providing appropriate information, more seductive offers and promotions that caught the attention of current and future customers in the market.