Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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Creación de una escuela deportiva para niños con discapacidad visual en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-11)
Santana Castillo, Martha Mercedes
;
Chávez Yépez, Howard Fabián
The Sport School for children with visual impairment "DESPERTAR", is an institution of learning and practice of sports for children who are between 6-15 years of age and have difficulties or lack the visual sense, to develop or acute several physical and cognitive capabilities. The people with visual impairments needs inclusive activities that keep them motivated and with the illusion of reaching several successes at national and international levels, but above all to develop as a person totally independent that has goals and objectives to meet. In the absence of similar schools to the proposal in this project has high levels of acceptance of parents who have sufficient resources to invest in training their children as productive individuals for society, in addition agree to participate actively in this process. The school proposes that the student go to the institution to practice for at least three hours a week adapted sports for people who do not have vision, in a professional manner or not professional. School will start with three discipline: goalball, chess, and judo; however, it is expected to be implemented also in the near future or according to the demand-side football and athletics.
Creación de una empresa fabricante de calzado anti-fatiga de diseño antropométrico en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-05)
Caisaguano Tipán, Joffre Daniel
;
León Saltos, Amparito Cecilia
The creation of the company was born as a natural person not obliged to keep accounts and dedicated to the production of footwear of anthropometric design to be commercialized in the province of Tungurahua for people from 30 years old which will be distributed through the commercial premises of footwear of the same. Because conventional footwear generates problems that affect or generate pathologies in the anatomy of the foot of the user of the footwear and that gradually extends to the whole body at muscular, joint or bone level, these affectations degenerate the quality of life of the people preventing the free execution of their activities or having to acquire artifacts that will help their work. For the development of the project a study of the footwear market was carried out to establish suitable procedures for the elaboration and commercialization of the Anti-Fatigue footwear, according to the (SRI, 2018) in Tungurahua there are registered 1,112 commercial stores selling footwear in Tungurahua, 59% of the respondents do not know about it, also that 66.7% would be interested in marketing it, it was also determined that the unsatisfied potential market is 4140 dozen annually. The study carried out developed proposals such as the name and logo for the company-product, advertising strategies through various communication channels for the promotion of the brand and the increase in market share, which were analyzed in terms of target market to which the product has been created.
Implementación de una empresa productora y comercializadora de una infusión de cascarilla de cacao en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-04)
Arias Rodríguez, Jenny Geoconda
;
Teneda Llerena, William Fabián
The creation of a Production and Marketing Company of Infusion of Cascarilla de Cacao will allow the potential development in a dissatisfied market through the creation of a new product satisfying the needs of our potential consumers, this will undoubtedly lead to better results in the participation of the market and the recognition of the brand itself. this shows with the feasibility according to the study carried out in the present undertaking. In this context, the market study for the creation of a company dedicated to the production, marketing and distribution of infusions based on cocoa husks, whose target market or target is the province of Tungurahua, located in planning area three, is developed. Based on the surveys conducted and everything exposed to the problem that is the unmet potential demand is the creation of the company because the financial analysis conducted values and attractive percentages for any investor. The market study analyzed reflects a very attractive potential demand to make the investment with an incipient supply because the product that the company offers does not exist in the local or national market even though Ecuador is one of the main exporting countries of cocoa of first quality, however, the residues of the cocoa industry are rejected and eliminated within the primary factories, which is a direct consequence of the lack of market research and the creation of new products.
Creación de una empresa para la elaboración y comercialización de kits nutritivos para los niños de las escuelas particulares en la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-12)
Tipán Chicaiza, María Elizabeth
;
Herrera Herrera, José Bernardo
The company "Nutrikits" was born with the purpose of developing and marketing kits of healthy and nutritious food based on the dispositions issued by the Ministries of Education and Public Health, which aim to reduce the malnutrition problems of the students of the schools nationwide . There will be a person specialized in nutrition who will elaborate and standardize the recipes of each of the kits, to make the products delicious and to the liking of the children. The main reason that the present enterprise has is to contribute to the social development of all those involved, that is, it generates economic resources for investors, it creates employment sources and it encourages children's eating habits based on the statistics of the organisms of control present several problems of malnutrition which affects their school performance and growth. As a result, an evident acceptance was obtained from the parents and owners of the school bars that will be where the kits will be commercialized, in addition, the financial part yields attractive data for the investors, that is, it is a viable project that if what it executes will generate more profitability than having the money in a financial institution. The proposal is the creation of nutritious kits, based on the recommended values of daily intake for children proposed by the Ministry of Education, for which natural products rich in protein, vitamins and minerals with a high rate of nutrients that contribute in the development and growth of children who study in private schools in the city.
Creación de la empresa de estancias turísticas adaptada para personas con discapacidad en el sector de Ulba- Baños
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10)
Cobo Paredes, Valeria Monserrath
;
Soria Carrillo, Manuel Roberto
The present entrepreneurship project is to offer a service of accommodation for persons with or without disability, the same one that is provided with adequacies characteristics like: ramps, signage, apartments, rooms for persons with disability. The project is focused to realize a wide market research, technician, organizational and economic financial, who allows to establish and create a project with profitability with prognosis of commercial growth and with competitiveness for the services for persons with disability. The market research reflected that in Ecuador 415.500 persons exist with disability, there realized the organizational structure of the collaborators of the project and the financing composed by two sources the proper one that is equivalent to 80.49 % and the second one across a credit that realized in the financial institution of the BanEcuador for 19.51 % remaining, which will allow to implement physically the project. So the resultant proposal is the creation of the small hotel “Balcones del Paraíso” that will allow to fulfill with the National Plan of the Good one to Live (PNBV) that it is the inclusion of the persons with disability, by means of the tourist sector adequacy strategies are promoted to the spaces and routes to realize sure tourism with orientation to the sure accommodation.
Factores de éxito para la creación de hosterías en zonas de riesgo volcánico
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-10)
Sánchez Ocaña, Nataly Belén
;
Santamaría Freire, Edwin Javier
The present study called ´Success factors for the creation of hostels in volcanic risk zones´ establishes a systematic analysis of the advantages, disadvantages, physical factors and other implications that are generated when implementing a tourism business within the risk areas especially of Volcanic type as is the case of the Canton Baños de Agua Santa in Tungurahua Ecuador, through which it is intended to determine those points that implies potential success taking into account legal regulations and safety considerations in risk management. To achieve this objective, bibliographic sources have been used where the analysis of several authors determine the procedures and conclusions in similar studies carried out in other countries of the world in which the implications and the relation between the potential risk with the generation of tourist establishments in those areas. In the development of the research, a critical social paradigm was used since it is necessary to analyze the subject explicitly and with critical self-reflection, for which a survey was applied to the tourists who come to the city of Baños de Agua Santa, in order to To establish the quantitative approach where the information collected is grouped and ordered according to the variables to be investigated, which, after the data are processed statistically, an analysis is carried out to determine the feasibility and feasibility of the project. Within the applied survey it can be verified that the respondents find an attractive when selecting a hostel located in places of risk of which a high percentage consider that the risk in general is an attraction perhaps because it is close to the force of nature , See it as attractive that despite creating fear creates a feeling that is worth being present in the sector, finally within the conclusions can be established that the volcanic risk is an attraction in itself for the tourist seeking adventure and unique experiences in their life.
Creación de la empresa artesanal de flores secas con la utilización de fibras naturales
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10)
Viteri Malán, Mayra Paola
;
Soria Carrillo, Manuel Roberto
MAVIFLOR is a company dedicate to produce and distribute artisan flowers in the province of Tungurahua, Ambato city with the purpose of minimizing the environmental impact so it is generating collection of the main raw material of the different sectors in the city and outside, they could be found in all seasons of the year and we guarantee that there will be no shortage of raw materials. The present work has as main objective to determine the feasibility of implementing a company for the production and marketing of flowers handicrafts made from natural products, as in Tungurahua there is a low production of this variety of handicrafts. What we intend to do with this type of crafts is to reduce the existing environmental damage, making maximum use of natural products, in addition to the ecological trend generated in the population. This company will generate economic resources basing their income in the production and marketing of flowers craft through the use of natural fibers, which are intended for the decoration of homes, offices, etc. Through the analysis of the financial statements showed economic feasibility of the project, taking into account all the income that the company will generate in contrast to the costs of production and operation of the same. To determine rates highly favorable to companies of this type.
Creación de una empresa de aromatizantes con flores secas y especias naturales
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-09)
Romo Carrillo, Enith Aracelly
;
Soria Carrillo, Manuel Roberto
The creation of a company dedicated to the elaboration of flavorings with dried flowers and natural spices, was born with the aim of enhancing the market of flowers and aromas, in the city of Ambato. The main problem "Excess of wilted flowers in markets of the city of Ambato" the lack of training for solid waste management, affects to have an excess of wilted roses, because while they have this product the accumulation of waste is contaminated to the city. A descriptive research is carried out using an analytical-synthetic method. The results of the survey of 383 people gave favorable data for the creation of the company, also the technical and financial study of the project show that it needs an initial investment of $ 37,183.40 for which financing of $ 23,032.00 is required, will have a net present value of $ 6,099,479.32, with a cost benefit of $ 0.03, and its investment will be recovered in the first period of commercial activities, with an internal rate of return of 8.64% concluding that it is feasible to carry out the enterprise. It is concluded that the work done and its profitability expressed in accounting-financial terms motivates investors or people interested in the sector, to be able to develop entrepreneurs for their progress; obtaining multiple benefits, such as new workplaces.
Creación de una empresa de producción y comercialización de purificadores de agua utilizando botellas recicladas, para los hogares del cantón Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-10)
Escobar Montenegro, José Eduardo
;
Herrera Herrera, José Bernardo
The company Agua Pura is an organization that aims to provide the water purification service with the purpose of giving a better quality to the vital liquid and to take care of the health of the families within each household, with the respective standards of quality in the service, located in the City of Ambato Parish of Huachi. The present investment project has the purpose of encouraging the producers of Tungurahua to improve their sales levels through direct and personalized sales, generating interest in society, taking full advantage of resources, with a global vision of the organization, contributing to the society with new ideas that allow the economic and social growth of the same and its continuous improvement. Through the market survey, quantifiable variables, both as well as demand, are identified through data collection methods, using the so-called survey tool, which analyzes the price of potential demand unsatisfied with its respective projection applied by inflation. The technical study allows to determine the optimal size of the plant, the location of the company, organizational structure, the hierarchical levels of the jobs. The economic study determines the feasibility of creation at the socioeconomic level and periods of recovery, as well as the monetary one. The present work is based on the creation of a new water purification company, which aims to cover a percentage of 2.14% of potential unsatisfied demand and thus achieve greater participation in the market, this procedure is based on economic assessments by means of financial indicators in a present and future demonstrating the profitability of the project and the economic feasibility.
Creación de un centro turístico y recreacional adecuado para personas con discapacidad
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-07)
Gaibor Guastay, Geoconda Elizabeth
;
Jiménez Castro, Wilson Fernando
One of the representative needs of the human being in the world today is to have places and time for relaxation. Tourism business has become an important source of income in many parts of the world. Developing services such as resorts, which offer a long list of options to achieve an experience out of everyday life. In the case of people with disabilities, it should be emphasized that meeting needs for recreation and distraction is too complicated; Since the conditions of traditional tourist services do not offer facilities for this segment. Therefore, in the present enterprise has sought to create a tourist and recreational center exclusively for people with hearing, visual, language and physical disabilities. Data from the survey of people with disabilities on favorable economic conditions in Europe and North America argue that there is the desire and the adventurous spirit to travel to an Amazonian country like Ecuador, but that the lack of understanding of the disabilities by the Businessmen has slowed this intension. Therefore, this project proposes a tourist and recreational center, oriented to the service of people with disabilities, where they can carry out tourism activities in close contact with nature, in safe and accessible conditions.

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