Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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20171

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Autor/a: search.filters.author.Peñafiel Valla, Luis Alberto

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    Item type:Ítem,
    “Creación del Producto Financiero CREDI AGRO para la Cooperativa de Ahorro y Crédito El Tesoro Pillareño del cantón Santiago de Píllaro de la Provincia de Tungurahua”.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-03)
    Peñafiel Valla, Luis Alberto
    ;
    Padilla Martínez, Mario Patricio
    The Savings and Loan Cooperative “El Tesoro Pillareño”, is an institution of financial intermediation which has been operating legally since its inception in 2004; it offers to its partners and clients financial conventional services authorized by the Nacional Financial System, whit credits, savings and investments. However in its evolution, it has been proposed as a fundamental objective, to cover the market identified in its territorial jurisdiction, this, in addition, it provides to its partners, credits for the Agro. The financial product Credi Agro, was designed under the method of investigation, Exploratory - Descriptive, method that allowed to austere important information data from the direct actors of the agriculture, that is of the farmers, who contributed substantially to the formulation of this product, with its Experiences and expectations. As a result of this deserves to be highlighted, was the need for users to optimize and reduce the time of credit management, a factor that was essential to incorporate into our project, to get the interest of our potential customers. It is conclusive that by adjusting our Credi Agro Financial Product to the particular demands of the farmers, they will fully satisfy their creative needs and will access the benefits that this product guarantees.