Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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Caracterización del perfil del estudiante de Mercadotecnia en las universidades del Ecuador
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10)
Paucar Carrillo, Robert Leonardo
;
Castro Analuiza, Juan Carlos
Education in the country's universities has changed exponentially, generating a competition to attract the largest number of students, its curricula adapt to market demands but it is necessary to analyze if the students are in accordance with the new demands of the University careers For this reason it is necessary to carry out a study that allows the Marketing career to select the appropriate students that meet the demands and challenges presented by the career, this is achieved by conducting a segmentation study to identify the most determinant factors In the students. The research aims to determine adequately what are the predominant factors in the characterization of the profile of the Marketing student, based on the application of a survey designed to identify similar behaviors in the students of the career, the measurement instrument was applied to the students who are in the Marketing career. The study resulted in the correct identification of traits that must have a Marketing student which contributes to the improvement of the academic levels of the students and the recognition of the career as a forger of professionals of high level.