Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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20171

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Autor/a: search.filters.author.Navas Montero, Luis EduardoTema: search.filters.subject.CALZADO GAMOS

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  • Miniatura
    Item type:Ítem,
    Producción y comercialización de botas trail como nueva línea en la cartera de productos de la Empresa Calzado Gamos
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-11)
    Navas Montero, Luis Eduardo
    ;
    Jiménez Silva, Walter Ramiro
    Footwear GAMOS is a leading company in the sector footwear from the province of Tungurahua, is located in the canton of AMBATO, sector the Floresta since mid of the year 1989, year from which has prevailed in the market based on the high quality and in the wide variety of products which have been offered and to improved steadily throughout this years, being main point in this development the innovation of new products by exploring new market niches, under the slogan path to the summit, being the company synonymous with quality, elegance and durability. This project of undertaking is aimed at the development of a new product line in footwear fallow deer, specifically Boots Trail, being a product that has not had a permanent offer nor well defined from the sector footwear, has been left unfulfilled demand of the national consumer, by what has been decided by this type of product waiting for the acceptance of the public in general taking a greater profitability within the company and better economic gain in the same The data that could be set in the context of the implementation of our collection instrument will be the basis for the determination and quantification of several important parameters with respect to the acceptance of our final product, aspects such as the determination of the supply, demand, sales price, potential demand unsatisfied and more data of this type, calculated on the basis of projections and statistical methods will establish strategies, plans and targets that will determine the success of the project. Based on the results of the previous studies develops a financial study that bases its data and calculations in the monetary information that the company would seek to obtain to determine income of this project, allowing to have a clear idea and evaluate economically speaking, important decisions in the development of our undertaking