Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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20161

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Autor/a: search.filters.author.Miranda Miranda, Christian PatricioTema: search.filters.subject.PROYECTO DE INVERSIÓN

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    Item type:Ítem,
    “Proyecto de inversión para la implementación de una estrategia publicitaria, a través del uso de vallas iluminadas en unidades de Taxi, que serán implementadas por BAROVI PUBLICIDAD CIA. LTDA. en la ciudad de Ambato”
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Marketing y Gestión de Negocios, 2016-06)
    Guamán Cortes, Darío Javier
    ;
    Miranda Miranda, Christian Patricio
    ;
    Ballesteros López, Leonardo Gabriel
    Barovi Publicidad Cia. Ltda. is a company positioned to offer advertising services in the city of Ambato, the investment project that developed demonstrates the feasibility for the implementation of billboards in units of taxis in the city of Ambato through a financial study. The idea of billboards born as a growth opportunity for the company, which seeks through this advertising strategy creating a new advertising market in the city, with relatively lower prices to major advertising alternatives currently offered, in addition to causing a major impact on the city streets. Data obtained from primary and secondary necessary for the development of this investment project sources are useful for decision-making by the investor, because real numbers is obtained about the potential demand that will service billboards plus a suitable price calculation based on the reality facing the country. The financial study demonstrates the profitability of the project, which was calculated through financial and economic indicators for 5 years of life that includes investment projects, it is also necessary to note the low investment required for its implementation, which a determining factor is given the economic difficulties facing the country.