Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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20171

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Autor/a: search.filters.author.Lascano Cobo, Evelin KatherineTema: search.filters.subject.DISCAPACIDAD

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    Item type:Ítem,
    Creación de un complejo deportivo para discapacitados en Huachi Grande
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-11)
    Lascano Cobo, Evelin Katherine
    ;
    Miranda López, Fernando Rodrigo
    The Complejo Deportivo Huachi Grande will be dedicated to provide a quality service in sports areas (rumbaterapia, soccer) as well as additional services such as parking and use and consumption in the cafeteria, at this time the venture is in the introductory phase, To subsequently eventually enter the growth phase in which the services to be provided will be increased, which is why it is necessary to comply with the market strategies. In Ecuador, the Ministerio del Deporte encourages, develops and promotes physical activity, sports and recreation for people with disabilities and thus demonstrate their talent and motivate many other people with disabilities, in the Huachi Grande parish a new alternative is required that diversifies the services and motivate users to participate in them, so a complete study has been conducted that allowed us to know that the project is viable and recoverable. According to the surveys carried out, it showed us that the demand will be people with physical disabilities and also that it will be used by people between 15 and 45 years old; In the same way, it gives us to know the amount of the total investment that is $ 95,994.50, which includes furniture and materials, supplies, computer equipment, etc. We determined the cost of production of the service and the price at which it will be provided, which is $ 2.5 per person with a high percentage of profit. In this way, the proposal resulting from the research carried out aims at the creation of the sports complex for the disabled in Huachi Grande, providing a quality service and with differentiation applying the proposed market strategies in order to satisfy customers