Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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Autor/a: search.filters.author.Chicaiza Paredes, Aracely PatriciaTema: search.filters.subject.SECTOR AUTOMOTRIZ

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  • Miniatura
    Item type:Ítem,
    Estrategia comercial para la atención al cliente en el sector automotriz basado en una herramienta tecnológica móvil
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-04)
    Chicaiza Paredes, Aracely Patricia
    ;
    Ríos Lara, Geovanny Fabricio
    In 2013, a decisive commercial alliance was made between Teojama Comercial S.A., Casabaca, Tomebamba Importer and Toyocosta in Ecuador, in order to expand the marketing and after-sales service network of Hino trucks and buses. Teojama Comercial, which has been in the market for 50 years, is an authorized distributor of Japanese Hino and Daihatsu vehicles (Flippity, 2013). As a result, the inexistence of mobile technological tools is detected, which allows us to provide efficient customer service. For this reason, the company is the main beneficiary, since it will allow the improvement of customer service, as well as remaining constantly updated with the help of technology. Therefore, it will contribute to the productive development of the company and in the automotive sector, as well as a reference for future research and applications. This research has a qualitative-quantitative approach using its own techniques and instruments and a scope of exploratory research. Geographical variables were used to proceed with the segmentation. In Ecuador there are 29,587 establishments in the automotive sector, of which 29,068 are engaged in trade. In Tungurahua there are 100 establishments. Based on this, the sample is considered to be 79 establishments. In this way, the commercial strategy for customer service in the automotive sector was created based on a mobile technological tool with the following phases: creation of the database, creation of tables, data entry of trucks into the database, creation of main menus, storage of truck data within sales, information input of each truck, creation of the proformas menu, entry of proformas in pdf for each truck and animation to each proforma, creation of the requirements menu, creation of the branches menu, creation of the contacts menu, creation of the payment of each truck and confirmation message when making a purchase and the final application.