(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Organización de Empresas., 2015-08)
Anchundia Alcívar, Karen Elizabeth 1803710795
;
Herrera Herrera, José Bernardo 1102481148
The company Curtiduria Tungurahua has been dedicated to the production and marketing of leather in different liming processes retanning - dyed and finished with many years of experience that have positioned it as one of the best companies not only nationally but also internationally today it is in the stage of growth, therefore it is essential to take strategic actions to maintain market position successfully. It is for this reason that this research project has focused on making a comprehensive analysis of internal and external business environment, in order to establish that increase their market share with organic unenfoque. The data obtained from the present field research applied to customer‟s empresan we say it is important to correct and improve marketing strategies Ecological and traditional production processes coontaminan the environment and need to take corrective action in this process. Thus the proposal leads us to establish ecological marketing strategies that better contribute to cleaner production and the company in turn achieves environmental certification and market positioning.
