Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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Autor/a: search.filters.author.Altamirano Díaz, Marco SebastiánTema: search.filters.subject.PRODUCCIÓN

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    Item type:Ítem,
    Metodología de medición de competitividad del sector textil de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-05)
    Altamirano Díaz, Marco Sebastián
    ;
    Sevilla Galarza, María Soledad
    Textile industry, is a Latin American denomination, for the term of text that means weaving, the need for this activity started from the appearance of man over clothing, as well as that of food for survival. In Latin America, we can highlight the countries of Chile, Mexico and Colombia, with the most developed regulations for the creation of market structures, stories such as foreign trade, analysis of barriers that prevent access to markets, support for the sector textile, trade and protection against trade, trade strategies and poverty reduction, among the most important, according to different consumers, traders and producers. In Ecuador, we can see that this economic sector is segmented into three specialties according to the information compiled in the 2010 National Economic Census, among which we have Manufacturing, Commerce and Services. The sector has 11,006 establishments dedicated to the manufacture of clothing. The present investigation is based on the quantitative and qualitative approach, being of an exploratory and descriptive nature, taking as a target population the 9 largest companies in the textile sector of the province, which were evaluated on aspects such as: experience, strategic planning, of decisions, experience in the market, marketing and sales, product management, price management, technological innovation, total quality and competitiveness. As a proposal, according to the research carried out, it directs us to the application of a model or methodologies to measure competitiveness through indicators of the variables studied through the survey. This empirical study indicates that the most effective trajectories to measure competitiveness are the index of innovation in the impact of productivity improvement, organization of production and management of human resources and technology.