Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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2015 - 20162

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.FABITEX

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    Creación de la línea de producción y comercialización de ropa y camas para perro en la Empresa Fabitex de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2016-07)
    Caguana Aguayza, María Augusta
    ;
    Salazar Velasco, Rolando Xavier
    This entrepreneurship project has been approached based on the technical initiative the company Fabitex proposed about creating a production line and commercialization of clothing and beds for dogs; this with the aim of diversifying their production lines. This project is funded by two sources, 53% comes from a financial institution loan and the other 47% from self-funding or commonly known as internal source that mainly consists of the contribution from the owners. Innovation and creativity must be essential elements in the change of the productive matrix. Fabitex aims to contribute to this change with the creation of new production lines by taking challenges and enormous efforts in increasing productivity and competition in their activities. It also aims to maximize national industry in order to replace importations and leave patterns of primary specializations- exporter of a diversified production. The creation of this production line will allow to open new ones in benefit of the company Fabitex. It will also allow the business promoter to apply knowledge, skills and experience acquired during her university years and furthermore to initiate her own business with the aim to receive economic benefits.
  • Miniatura
    Item type:Ítem,
    Línea de productos y su incidencia en el Posicionamiento en el mercado de la empresa FABITEX.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-09)
    Aranda Núñez, Vinicio Tarquino 1804215471
    ;
    Pazmiño Solys, Gabriel Arturo 0602041600
    Fabitex is an organization that is characterized by the manufacture of textiles, to possess human qualified talent and technology of top, but that analyzing the problematic that is the company at this moment since is the line of products and his incident in the positioning in the market, which concerns the company, since there the internal and external client. At present this topic performs vital importance to level of organizations since it is a problematic that influences the increase of the clients' portfolio for ended concerns in the volume of the sales, where the Fabitex must be in constant investigations to solve the problems by means of the implantation of the strategies of innovation with the intention of extending this way the line of the product. Realized the surveys, we take the external client as a principal beneficiary since he is going to have the opportunity to possess wide range of products which will help to satisfy his expectations at the hour that he it needs, but in addition also one was benefiting the company it gives major space between on the market, increasing his sales, orders, clients' portfolio. Applying the design of a new line of products to the forefront of the current market, giving opening and I access to the requirements of the market, and differing from the competition for his designs and quality of products.