Ciencias Administrativas

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/886

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Tipo de acceso: Acceso abiertoAutor/a: search.filters.author.Guambo Guambo, Angel William

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    Item type:Ítem,
    Responsabilidad social como ventaja competitiva para el sector de las empresas familiares de la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2018-10)
    Guambo Guambo, Angel William
    ;
    Quisimalín Santamaría, Hernán Mauricio
    This research was developed in the province of Tungurahua and is focused on analyzing Corporate Social Responsibility as a model of business management in family businesses, through whose activities companies can make a contribution to a better world and at the same time generate own benefit. In order to carry out a critical analysis of the current situation concerning Corporate Social Responsibility, it is essential to review the origin and the context where it has been developed, in order to sustain the variables, we have resorted to consulting different sources of information, giving rise in this way to the theoretical framework of the research. For the analysis, a survey was carried out covering the commitment to ethics, services or products, suppliers, competition, with economic, social and environmental responsibility. Once the data was analyzed, the factors that give it the highest priority, resources, time and the way in which Social Responsibility influences as a Competitive Advantage in the management of family businesses were evidenced. It was also evidenced that at present many family businesses have little knowledge of the dimensions of Social Responsibility such as: economic, social and environmental. Afterwards, an analysis was made of the results obtained in which the implications of Corporate Social Responsibility in the organization are presented, the acceptance and reputation of the employee was identified as a result of the appreciation of its employees in their daily activities, comparative analysis between the relationships of the selected variables and finally a final conclusion is reached.