Ciencia e Ingeniería en Alimentos y Biotecnología

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/412

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Tema: search.filters.subject.VENTAS

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Mostrando 1 - 3 de 3
  • Miniatura
    Item type:Ítem,
    Sistema de comercialización como vector en las Ventas de la Asociación Agrícola Virgen del Cisne ASOAGRICIS
    (Universidad Técnica de Ambaro. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial, 2017-11)
    Urquizo Chango, Carlos Danilo
    ;
    Castro Analuiza, Juan Carlos
    An optimal marketing system operates under certain productive parameters which are in relation to the transfer of the ownership of products by making a maximum effort to meet the needs of the client and achieve greater profits. In order to determine an optimal marketing system, the indicators were searched for the biggest impact and incidence through an analysis of articles selected according to the quality of studies that was presented and its application in government centers. As a consequence, there could be found the dimensions that generate the success of the system, such as: production, collection, distribution, and consumption. Moreover, the corresponding situational diagnosis of the ASOAGRICIS (Virgen del Cisne Agricultural Association) was carried out by identifying the meaningful problems in relation to the commercialization of agro-ecological horticultural products. Finally, marketing systems are a good alternative for consumers and producers of agro-ecological horticultural products because there is a demand to acquire them. Besides, families know how to produce in the agricultural sector, but they have shortcomings in terms of productivity turnover, sales and marketing management.
  • Miniatura
    Item type:Ítem,
    El Marketing estratégico en el proceso de Ventas de la empresa de licores CÉSAR LAC Cía. Ltda.
    (Universidad Técnica de Ambaro. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial, 2017-05)
    Núñez Torres, Darwin Alberto
    ;
    Santamaría Freire, Edwin Javier
    This research was carried out with the purpose of knowing the influence of strategic marketing in the sales process of the liquor company César Lac Cía. Ltda., Located in the city of Guaranda, for which a diagnosis of the company was carried out using methods such as survey and observation. The field study was carried out with the application of a survey to the inhabitants of the city, in order to determine the current situation of the organization and the knowledge they have about the products offered by César Lac; With this it was verified that 51% have knowledge about the existence of the company, however the product is not very accepted by the consumers, due to the fact that it does not present an adequate packaging design and label, besides the little promotion that is In the sector. For this reason the development of marketing strategies based on the training of sales staff, as well as the creation of more attractive advertising and promotion, allows the company to take advantage of market opportunities and thereby expand locally and better even at the national level.
  • Miniatura
    Item type:Ítem,
    El Marketing estratégico en el proceso de Ventas de las pulpas de frutas elaboradas en la planta AGROTAL cantón Echeandía provincia de Bolívar
    (Universidad Técnica de Ambato. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial, 2017-05)
    Moposita Vásquez, Diego David
    ;
    Santamaría Freire, Edwin Javier
    The changes that are occurring in the world economy have led companies to look at new advertising and sales strategies, so the main objective of this project is to locate the AGROTAL fruit pulp processor at a competitive point within Of the market, with the strengthening of its sales. To achieve this goal, an analysis was made of the current situation of the fruit pulp market in the sector; That is to say, it identified all the strengths and opportunities that are presented, besides putting special emphasis on the weaknesses and threats that can affect the corporate image of the same, for which a survey was applied to 383 inhabitants of the city of Guaranda, Pointing out the lack of publicity and promotion of the products, in addition to the need to train the staff to provide a better service, and to offer greater facilities to the buyers, both at the time of sale and in their distribution. This reason it is evident the need to implement marketing strategies that allows to attract new customers and in this way increase their sales and thus meet the objectives set at the beginning of the research.