Ciencia e Ingeniería en Alimentos y Biotecnología

URI permanente para esta comunidadhttp://repositorio.uta.edu.ec/handle/123456789/412

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2015 - 20172

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Tipo de acceso: Acceso abiertoTema: search.filters.subject.COMERCIALIZACIÓN

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Mostrando 1 - 2 de 2
  • Miniatura
    Item type:Ítem,
    Sistema de comercialización como vector en las Ventas de la Asociación Agrícola Virgen del Cisne ASOAGRICIS
    (Universidad Técnica de Ambaro. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial, 2017-11)
    Urquizo Chango, Carlos Danilo
    ;
    Castro Analuiza, Juan Carlos
    An optimal marketing system operates under certain productive parameters which are in relation to the transfer of the ownership of products by making a maximum effort to meet the needs of the client and achieve greater profits. In order to determine an optimal marketing system, the indicators were searched for the biggest impact and incidence through an analysis of articles selected according to the quality of studies that was presented and its application in government centers. As a consequence, there could be found the dimensions that generate the success of the system, such as: production, collection, distribution, and consumption. Moreover, the corresponding situational diagnosis of the ASOAGRICIS (Virgen del Cisne Agricultural Association) was carried out by identifying the meaningful problems in relation to the commercialization of agro-ecological horticultural products. Finally, marketing systems are a good alternative for consumers and producers of agro-ecological horticultural products because there is a demand to acquire them. Besides, families know how to produce in the agricultural sector, but they have shortcomings in terms of productivity turnover, sales and marketing management.
  • Miniatura
    Item type:Ítem,
    La Palnificación estratégica de marketing en la Gestión comercial de alimentos deshidratados de la empresa Alimentos FABBAL.
    (Universidad Técnica de Ambato. Facultad de Ciencia e Ingeniería en Alimentos. Maestría en Gestión de la Producción Agroindustrial., 2015)
    Pazmiño Meléndez, Juan María
    ;
    Peñaherrera Zambrano, Santiago Xavier
    The necessity determining of vinculation in the Plan strategies of marketing in management of commercialization relating to dried foods the market aim to Quito, had place this study with character exploratory situation to go off one hypothesis verification ulterior or media by her variables, further descriptive study of the characteristics associate statistics to one correlation analysis applicable the proof Chi square at SPSS program. The method is a compilation of data base to structured questionnaire to consumer from establishments begin census of the Agency Municipal Tourism in Quito with the dates obtained the study variables and statistical analysis and concluded existence of relation. Determined that: Sometimes (35.79%) the necessity of the Plan strategies, in the characteristic of buy, the attribute flavor (35.26%) resulted important, more aunt relevant such system information (46.84%) utilize always one tool for the development communication efficient through virtual path: the Internet; into supermarket and micro market (57.89%) indicated her preferences to buy products and the commercialization service sometimes (37.37%) result efficient. So us, planted the propose one plan of communication for the empress FABBAL FOODS through system of diffusion to grand collective in Quito.