Contabilidad y Auditoría

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    La industria turística en el desarrollo socioeconómico de la ciudad de Puyo
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Economía, 2016-05) Mejía Segovia, Sandra Marisol; DT - Ruiz Guajala, Mery Esperanza
    This research emphasizes the tourism industry in the socioeconomic development of the city of Puyo. Which involves research problem and the formulation of the problem is posed as follows performed socio-economic development of the city in relation to tourism, with the realization of the problem tree analysis was performed the causes and effects of the problem, coming to determine the main theme, the tourism industry in economic development. With investigations, the variables and the theoretical basis is analyzed, getting various information sources dealing with the topic the tourism industry and socio-economic development that contributes to the investigation and prosecution conducted this research is done according the It needed for the research project. The methodology, this section the research method is described and the plan of collecting and processing information is displayed, thus determining the size of the population and sample for this research project the sample size is 125 tourism businesses from various sectors such as housing, food, tour operation, fun and transportation. Analysis and Interpretation of Results: An analysis of the results of the surveys of 125 owners and the three technicians official tourism entities that handle runs.
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    La fluctuación de precios y su relación con el flujo turístico del sector hotelero del cantón Baños.
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera de Economía., 2014-05) Araujo Villarruel, Vanessa Elizabeth; DT - Mantilla Falcon, Luis Marcelo
    Thisresearch aims todevelop aTourism PromotionPlanin low season for Cantón Baños,as an alternative solutionto thefluctuationof prices andtheir relationshipwith the touristflowthe hotel industry.Which shows thatthe lack of knowledgeand information aboutprices,has led toa decrease intourist flow, the main engine of the economyof the count.Itthenproposes aPlanof Tourismforoff-season,the same astheyaresequentiallyplannedto achieve the goalof increasingtourist flowto drivethe culture ofresponsible and sustainable tourismthroughactivitiessuch as:improving the servicesoffered by eachtouristoperators,tourism-trainingservers,and finallycontrol programspromoting tourismboth nationally andinternationally.Sothus, havean exemplarytourist town.