Contabilidad y Auditoría

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Subject: search.filters.subject.ESTRATEGIAS EMPRESARIALES

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    Análisis financiero y estrategias empresariales, un estudio a la empresa industrial Grupo Montalvo en el primer semestre del año 2015
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Contabilidad y Auditoría, 2016-10) Martínez Gavilanes, Carolina Mercedes; DT - Álvarez Freire, Alejandro Dostoiewski
    Montalvo Group is an industrial company dedicated to the production and marketing of soles, like many companies dedicated to footwear it has been experiencing several problems in recent years, mainly the difficult economic situation in the country. This Project demonstrates the problems facing the company with respect to financial analysis and business strategies, this topic has been taken mainly only in large companies, while small businesses known as “Pymes” unknown this topics financials. The financial analysis needs to be addressed both personally and in business, a family, a person must learn to plan your finances to know how much to spend, in spending or investing. This scenario is similar to the business scenario, an organization for smaller must have a plan or financial analysis model that allows predicting or preventing future events, a plan that is the basics of proper decision making, as they set the course of the entity and lead to success. In this Project, the influenced of financial analysis in business strategies investigated, concluding that who is responsible for directing the company is the manager however their lack of preparation is one of the main causes for the company has not properly implemented financial analysis, what has brought consequences as the company would not be prepared to face times of economic instability and this in turn affects the decision making.
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    La innovación tecnológica como factor de competitividad en las pequeñas y medianas empresas manufactureras del cantón Ambato.
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera de Economía., 2014-02) Vilcacundo Córdova, Ana Gabriela; DT - Luis Marcelo, Mantilla Falcon
    Despite the undeniable importance that technology has now acquired as a tool for business development, Ecuador still shows low levels of technological innovation in corporate world, mainly in small and medium enterprises which, either by lack of knowledge or economic reasons, are deprived of the benefits from the acquisition of that kind of technologies. In that context, this thesis entitled "Technological Innovation as a key factor of competitiveness in small and medium manufacturing enterprises in the city of Ambato" aims to analyze this scarcely studied topic, being its main purpose to define the incidence of technological innovation on the competitiveness of Small and Medium Enterprises from Ambato, in order to develop strategies to strengthen the local productive sector. To achieve this objective, the applied methodology consisted in the implementation of both a desk study and a fieldwork, which included the application of direct surveys to a selected group of SMEs chosen by a random sampling by conglomerates. Thanks to this, it was possible to get first-hand information of the current reality in these institutions, especially of aspects related to their competitiveness and technological innovation levels. In fact, with the collected information, it was possible to do a detailed analysis that allowed obtaining accurate results about the problem in study and proposing alternative solutions. In this way, besides verifying the proposed hypothesis: the unquestionable relation between the technological innovation and competitive business development; the investigation also generated conclusions and recommendations that facilitated the design of strategies to increase the levels of technological innovation on SMEs as a means to improve their competitiveness and promote the local economic development.
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    Análisis financiero y estrategias empresariales: un estudio en la Cooperativa de Ahorro y Crédito “9 de Octubre Ltda.”.
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera de Contabilidad y Auditoría., 2014-06) Toro Moreno, Viviana Elizabeth; DT - Diaz Córdova, Jaime Fabian
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    Las estrategias empresariales y su incidencia en el manejo contable – administrativo de la empresa MARPINO de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera de Contabilidad y Auditoría., 214-04) Guerrero Lascano, Silvia Lorena; DT - Arcos Naranjo, Gissela Alexandra