Contabilidad y Auditoría

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Subject: search.filters.subject.ESTRATEGIAS COMERCIALES

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    Estrategias comerciales y su impacto en la rentabilidad de las medianas empresas del sector de calzado de la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Dirección de Posgrado, 2017-05) Martínez Yacelga, Amanda Patricia; DT - Martínez Mesías, Juan Pablo
    The increasing demands of the client make companies independent of the sector to which they belong, develop diverse strategies to differentiate their products from the competition and increase their market share. Not unlike this, the footwear sector of the city of Ambato must be aware of the requirements of the consumer to try to satisfy them quickly and with excellence. The rationale of most companies is to generate profits, which depends directly on the level of sales achieved. However, in a highly competitive world, it becomes increasingly complex to differentiate itself from the competition. Thus, effective implementation of strategies becomes a vital mechanism to achieve the objectives, and especially to increase the profitability of an entity. The footwear sector is one of the most relevant in the economy of Ambato city, and at the same time, one of those with the largest number of suppliers. That is why each of these should focus on defining the actions necessary to meet the goals set in the different areas, which will materialize in quality products. The aim of this research is to design commercial strategies for the sales management of Ambato's medium-sized footwear companies, in order to market the product more effectively and maintain an acceptable sales volume, allow it to increase its market share and development.
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    La situación financiera de empresas dedicadas a la intermediación de vehículos nuevos y usados y su viabilidad, en la ciudad de Ambato período 2014-2015
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Ingeniería Financiera, 2017-01) Cedeño Lobato, Paola Monserratte; DT - Molina Jiménez, Ana Graciela
    Ecuador is going through a difficult economic period. This situation is caused by factors such as: the price’s oil reduction, the dollar’s appreciation and the earthquake occurred on April 2016. Those problems have generated an impact on the financial results of the sectors. Companies in the commercial sector have more difficulties because face fiscal and foreign trade policies imposed by some institutions. This situation has further affected their financial results. The automotive sector is no exception. The wholesale and retail trade sector is the main Ambato’s city economic engine. According Companies’ Superintendency in this canton stand out the enterprises dedicated to the vehicles’ commercialization. Analyzing the financial status of an important sector of the economy in a city allows to know its viability in the market. It can be applied strategies to improve its performance and to establish a guide for the successful taking of decisions. The company’s viability is measured about the probability that it has to remain in the market in the short and long term. A financial analysis will expose its strengths and weaknesses to optimize or reduce them respectively. The viability exposes its performance in the market.