Contabilidad y Auditoría

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La responsabilidad social empresarial y la imagen corporativa de la Cooperativa de Ahorro y Crédito Cámara de Comercio de Ambato Ltda.
(Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Contabilidad y Auditoría, 2016-03) Navas Villacis, Sofía Verónica; DT - Vásconez Gavilanes, Lidia Rosario
The research project developed aims to measure social responsibility by the credit union Chamber of Commerce Ambato Ltda. In order to identify the extent to also investigate the corporate image to determine the perception groups interest on the institution. Social Responsibility currently being undertaken by the credit union Chamber of Commerce Ambato Ltda. Influences the weak corporate image that is perceived by its groups of internal and external stakeholders, causing general dissatisfaction due to lack of attention to the domestic sphere. The investigation established that if CSR activities that meet the needs of all stakeholders develop: Partners Community Partners and the image of an institution is strengthened. It is necessary so the credit union Chamber of Commerce Ambato Ltd. develops a timely Social Responsibility that could improve its image with its stakeholders that is important in the following aspects: internally, if a worker receives an environment where you feel protected and cared increase productivity; in the external environment if a customer is satisfied with the services this will be a loyal customer.