Contabilidad y Auditoría

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Author: search.filters.author.Martínez Gavilanes, Carolina MercedesSubject: search.filters.subject.ESTRATEGIAS EMPRESARIALES

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    Análisis financiero y estrategias empresariales, un estudio a la empresa industrial Grupo Montalvo en el primer semestre del año 2015
    (Universidad Técnica de Ambato. Facultad de Contabilidad y Auditoría. Carrera Contabilidad y Auditoría, 2016-10) Martínez Gavilanes, Carolina Mercedes; DT - Álvarez Freire, Alejandro Dostoiewski
    Montalvo Group is an industrial company dedicated to the production and marketing of soles, like many companies dedicated to footwear it has been experiencing several problems in recent years, mainly the difficult economic situation in the country. This Project demonstrates the problems facing the company with respect to financial analysis and business strategies, this topic has been taken mainly only in large companies, while small businesses known as “Pymes” unknown this topics financials. The financial analysis needs to be addressed both personally and in business, a family, a person must learn to plan your finances to know how much to spend, in spending or investing. This scenario is similar to the business scenario, an organization for smaller must have a plan or financial analysis model that allows predicting or preventing future events, a plan that is the basics of proper decision making, as they set the course of the entity and lead to success. In this Project, the influenced of financial analysis in business strategies investigated, concluding that who is responsible for directing the company is the manager however their lack of preparation is one of the main causes for the company has not properly implemented financial analysis, what has brought consequences as the company would not be prepared to face times of economic instability and this in turn affects the decision making.