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Item La Economía Social y Solidaria y el potencial asociativo en el Programa Hilando el Desarrollo del cantón Quero(2016-04) Guevara García, Victoria Marivel; DT - Mera Bozano, Edgar FabiánThe aim of the present study aims to strengthen the associative by applying a model of solidarity economy that encourages entrepreneurship and socio-economic development of micro-entrepreneurs “Bramitex”. To achieve this, we need to analyze the theoretical foundations that guide the development of research, assess the socio-economic situation in which this associative is. It is Important That Communities or Organizations Organized under the principles of solidarity economy to boost intended to generate income and improve increase the quality of life of the Initiatives sector. Funding is a constraint for small business businesses to develop. Their business and engage in productive activities. The Plan of Good Living, advocates the consolidation of economic and social solidarity system sustainably, pointing to rural finance deepen So That there are viable social and economic exclusion of these vulnerable solutions. The study is based on the different theoretical approaches that address alternative ways of doing economics, based on solidarity and work. The main contribution of this work to be established to promote the improvement of the associative activities, in order to channel savings and investment into viable projects that meet the financing requirements for the production and marketing process.